Monday, November 19, 2012
  • Ben & Jerry's Turns Fans' Instagram Pix Into Ads

    The brand -- which currently has nearly 124,000 Instagram followers who "like" its photos nearly 5,000 times per day -- is encouraging them to submit photos that "best capture the euphoric feeling that comes with eating Ben & Jerry's," and tag them with #captureeuphoria. ...Read the whole story

  • TrueCar Campaign Drives Transparency Message

    The new "Let's Talk Truth" effort positions the company as a no-B.S. real-price site, with the message that there's nothing under the table in the pricing structure. The ads show cars driving on highways, past buildings in neighborhoods and whatnot, under blue skies. ...Read the whole story

  • Friskies Awards Best Cat Video

    "The Friskies" award for best Internet cat video of 2012, as judged by consumer voters and official judges, went to a playful blind cat. The winners were announced and the "Catuettes" and prizes were awarded at an awards show in Hollywood last week. ...Read the whole story

  • Americans, Chinese Swoon For 'Made In USA' Label

    While Chinese consumers have long been fans of American brands, "we weren't expecting that preference to be quite so dramatic," Kate Manfred, leader of BCG's Center for Consumer and Customer Insight in the Americas and a coauthor of the survey, tells "Marketing Daily." ...Read the whole story

  • Wii U Launch Will Be Big, But Will It Last?

    "We believe it's highly likely that retailers will experience some Wii U shortages in the run-up to Christmas. Stock will be replenished in ongoing fashion, but some unlucky shoppers may well miss out," said Piers Harding-Rolls, senior principal analyst, head of games at IHS. ...Read the whole story

  • Jim Vurpillat: Cadillac ATS Ushers In New Buyers

    The new car gives the brand some legitimacy around backing public art installations made by so-called street artists in places like the flank of the building across from BAM housing Mark Morris' dance company. Marketing Daily caught up with the marketer in Soho. ...Read the whole story

  • McDonald's Replaces Its U.S. President

    McDonald's Corp. has named Jeff Stratton, currently global chief restaurant officer, to succeed veteran McDonald's executive Jan Fields as its U.S. president. ...Read the whole story

  • Nike Sells Off Cole Haan

    Nike says it will sell off its swanky Cole Haan division to a private equity firm for $570 million in cash. The Beaverton, Ore.-based company says the move will allow it to focus on its Nike branded-products, and on "opportunities with the highest potential for strong returns." Apax Partners, based in London, says it expects to complete the acquisition of the New York-based Cole Haan early next year. The group is partnering with Jack Boys, former CEO of Converse, for the acquisition. ...Read the whole story

  • Sievert Joins T-Mobile As CMO
Rethinking Social Media's ROI

Finding the true ROI of social media is challenging because it throws up a multitude of data points from likes, comments, follows, shares, and retweets. Marketers can latch onto easily understandable metrics, but all they are ...More