Tuesday, November 20, 2012
  • Campbell Fans Build Giant Pinterest Casserole Board

    Campbell will donate $1 to Feeding America for each image of the casserole pinned or repinned. In addition to appearing on Pinterest users' boards, the images are being aggregated to create a "Most Colossal Casserole Pinterest board" on the Campbell's Kitchen Pinterest page. ...Read the whole story

  • On Edge: The Next Generation Explained

    Having lived through a global recession and no guarantee of higher education, Generation Edge understands that things in life will not come easily. Rather, they understand success is not guaranteed and do not take accomplishments for granted. ...Read the whole story

  • Gap Loves Love On Pinterest And Postagram

    The campaign kicked off on Postagram and Pinterest, encouraging users to turn their own photos into real postcards, which the Gap is mailing to loved ones at no charge. And those who pin Gap fashions on Pinterest wish lists are entered in a drawing for Gap gift cards. ...Read the whole story

  • Music, Food, Lifestyle Programs Lift Buzz

    It's about the buzz. And that's what NBCUniversal Integrated Media purports to derive with its "Brand Power Index" ranking of brands. The NBCU division tracks buzz by gauging online chatter around some 500 brands. In the auto sector Mercedes-Benz, Toyota, Chevrolet, GM, and Acura lead the four-wheeled pack because of their efforts around music, food, and gaming. ...Read the whole story

  • Ugg Brings Back Brady For Holidays

    Ugg for Men is launching an integrated campaign for the holidays featuring quarterback Tom Brady. Premiering Nov. 19, the effort -- entitled "Pink Slip" -- will include TV, print, digital display and online videos, out-of-home, mobile, social and PR. ...Read the whole story

  • This Weekend, Online Deals Practically Inevitable

    The survey, conducted for the NRF's Shop.org arm by BIGInsight, also reports that 85% -- a record -- intend to create promotions specifically for Cyber Monday. In last year's survey, 78.4% said they would do so last year. ...Read the whole story

  • Tire Tracks Key To BMW M Direct Mail

    The company hired Chicago-based Classic Color to apply its technology to the car's tires so that it could streak a continuous tire track over some 150,000 contiguous sheets of paper, each bearing the BMW M logo. The message is that the car can go from 0 to 60 in just over four seconds. ...Read the whole story

  • Shop On Thanksgiving? Hell Yeah, Say Consumers

    Maybe we don't like our families as much as we think we do. Even as activists groups collect hundreds of thousands of signatures to ask stores to reconsider plans to open on Thanksgiving, many consumers seem fine with leaving the dishes in the sink and heading straight for the mall. ...Read the whole story

'Look! We're Tweetering In!'

We have some hot new technologies here, and we should have some sizzling hot leveraging going on 24-7. It's a team effort, but the purpose of this communication is to "prime the pump." So here are ...More

  • Myth Busting With Small Business Saturday

    November 24 marks the third annual Small Business Saturday, a day in which the nation is encouraged to "shop small" -- and does just that. Nestled between Black Friday and Cyber Monday, SBS is a powerful ...More