Marketing Daily
Monday, November 26, 2012
  • Stores Get 'Huge Win' In Long Black Weekend

    The bigger news, for consumers and retailers alike, is a brand new kind of marketing convergence, whereby Thanksgiving Day doorbusters ate Black Friday, and ... Read the whole story

  • Discover's Diners Club Partners With 'Life of Pi'

    Discover Financial Services' Diners Club International is launching its first global entertainment partnership with Twentieth Century Fox. The two brands have teamed for the ... Read the whole story

  • Beneful Launches Playful Online Videos

    An online video series for Beneful aims to bring the joy of play to everyone and remind them how play can transform the everyday. ... Read the whole story

  • Born In The Racing Pit, Luna-C Moves Outward

    Luna-C Clothing, which now backs BGB Motorsports for the Grand-Am Rolex GX series in Daytona and other major Grand-Am races, went on sale this ... Read the whole story

  • Perhaps 'Hot NFL Wives Lose Weight Singing?'

    The Big 4 are failing because, as has been obvious for almost a decade, they must fail. Fragmentation and ad avoidance have killed their ... Read the whole story

  • Priorities Beyond Pay

    All creatives are anxious about measuring up to their own expectations and those of others. Creative managers are just as sensitive to these expectations. ... Read the whole story