• Stores Get 'Huge Win' In Long Black Weekend

    The bigger news, for consumers and retailers alike, is a brand new kind of marketing convergence, whereby Thanksgiving Day doorbusters ate Black Friday, and constant online specials devoured Cyber Monday. ...Read the whole story

  • Discover's Diners Club Partners With 'Life of Pi'

    Discover Financial Services' Diners Club International is launching its first global entertainment partnership with Twentieth Century Fox. The two brands have teamed for the movie release of "Life of Pi," a story of survival that chronicles the shipwrecked journey of a boy and a Bengal tiger. ...Read the whole story

  • Beneful Launches Playful Online Videos

    An online video series for Beneful aims to bring the joy of play to everyone and remind them how play can transform the everyday. The three original videos, with the theme "Random Acts of Play," were created by Leo Burnett/Arc Worldwide and launched earlier this month on YouTube. ...Read the whole story

  • Born In The Racing Pit, Luna-C Moves Outward

    Luna-C Clothing, which now backs BGB Motorsports for the Grand-Am Rolex GX series in Daytona and other major Grand-Am races, went on sale this year and is now in a range of high-end stores nationwide, and perhaps an iconic major chain soon. ...Read the whole story



Priorities Beyond Pay

All creatives are anxious about measuring up to their own expectations and those of others. Creative managers are just as sensitive to these expectations. With ... ...More

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