Tuesday, November 27, 2012
  • Virgin America Offers Nerdbird For Cyber Monday

    Virgin America is launching a series of Cyber Monday offerings for tech-forward travelers, including the chance to charter the company's "Nerdbird." The ultimate 'geek-chic' ride can be chartered to next year's 2013 International CES in Las Vegas Jan. 8-11. ...Read the whole story

  • Pepsi Sponsors Global Latin Music-Star Concert

    The event will mark the first time that Pepsi's U.S. Hispanic and Latin American marketing teams have worked together on a cross-border initiative, Javier Farfan, senior director of cultural branding for Pepsi, tells "Marketing Daily." ...Read the whole story

  • Subaru Growth Driven By 'Love'

    At a recent meeting of the International Motor Press Association, Subaru's corporate communications and social media chief gave a history lesson and explained how the campaign, "Share the Love," has put wind in the sails -- and sales -- of a once-stagnant brand. ...Read the whole story

  • Nook Brings Wish Lists Into Pinterest Age

    Barnes & Noble brings the holiday wish list into the modern age via a new spot that shows off the "Catalog" and "Scrapbooking" features (which allow people to save and organize images in one place to easily share with others) of its Nook HD and HD-plus tablets. ...Read the whole story

  • Endurance Sports Sponsorship To Reach $102 Million

    According to research from IEG, North American sponsorship spending on marathons, triathlons and the like will hit $102.1 million this year. That bests the IEG's prediction of 4.1% for the overall sponsorship industry and 6.4% for the sports category in general. ...Read the whole story

  • Cyber Monday Sales Up Sharply

    Even more remarkable than those gains, experts say, is the fluidity with which consumers are now able to shift focus from online to brick-and-mortar shopping: comScore reports that for the first time, online sales on Black Friday broke the $1 billion mark. ...Read the whole story

Display Advertising Is Broken

Apparently, the only thing that people agree on in this divided country is that they won't click on ads. Here are three simple recommendations that marketers should follow to ensure that our ads served are noticed, ...More

  • Avoid Holiday Content Marketing Snafus

    Today, many big brands and small businesses are leveraging content marketing to build and optimize their Web presence. This often means managing and publishing content across multiple platforms, which can lead to mistakes that harm your ...More