Meg Whitman's Hewlett-Packard tried to put the debacle of its Autonomy acquisition behind it last week by taking an $8.8 billion write-off, charging that previous management had been misled by cooked books and other nefarious deeds on the part of the UK-based software automation company. The claims have turned into yet another public relations spectacle for the Palo Alto-based company as Autonomy founder and former CEO Mike Lynch fights back with fire and feist, and pundits again point fingers at HP's management, board and outside advisers for ineptitude. ...
Virgin America is launching a series of Cyber Monday offerings for tech-forward travelers, including the chance to charter the company's "Nerdbird." The ultimate 'geek-chic' ... Read the whole story
The event will mark the first time that Pepsi's U.S. Hispanic and Latin American marketing teams have worked together on a cross-border initiative, Javier ... Read the whole story
At a recent meeting of the International Motor Press Association, Subaru's corporate communications and social media chief gave a history lesson and explained how ... Read the whole story
Barnes & Noble brings the holiday wish list into the modern age via a new spot that shows off the "Catalog" and "Scrapbooking" features ... Read the whole story
According to research from IEG, North American sponsorship spending on marathons, triathlons and the like will hit $102.1 million this year. That bests the ... Read the whole story
Even more remarkable than those gains, experts say, is the fluidity with which consumers are now able to shift focus from online to brick-and-mortar ... Read the whole story
Apparently, the only thing that people agree on in this divided country is that they won't click on ads. Here are three simple recommendations ... Read the whole story