In this case, product development research revealed that consumers were dissatisfied with shelf-stable frosting products, Cool Whip brand manager Marjani Coffey tells "Marketing Daily." … Read the whole story

The site is focused almost entirely on fan content culled from social channels, using geo-fencing to tie fan tweets, comments, photos and videos to … Read the whole story

Russell Wager, VP of marketing at the Irvine, Calif.-based Mazda North America, tells Marketing Daily that the fuel-efficient technology, which launched six months ago, … Read the whole story

It won't take much to brighten the spirits of affluent consumers. A new survey from Unity Marketing finds that people earning $100,000 or more … Read the whole story

"... For people on the go, they have multiple devices they want to keep charged," says Josh Winkler, VP of partner marketing for Orbitz. … Read the whole story

Chase, Bank of America, and USAA are the top mobile banking providers equipped to deal with rising expectations from consumers, according to a new … Read the whole story