Friday, November 30, 2012
  • Cool Whip Frosting Breaks New Ground

    In this case, product development research revealed that consumers were dissatisfied with shelf-stable frosting products, Cool Whip brand manager Marjani Coffey tells "Marketing Daily." "Consumers said that shelf-stable frostings were too sweet, too thick and too hard to apply." ...Read the whole story

  • Live Nation Deal: Just Press 'Play' For Chevy Sonic

    The site is focused almost entirely on fan content culled from social channels, using geo-fencing to tie fan tweets, comments, photos and videos to concerts as they happen. The Chevy Sonic subcompact is the focus, and Gen Y music fans are the audience. ...Read the whole story

  • Mazda Drives 'Alternative To Premium' Position

    Russell Wager, VP of marketing at the Irvine, Calif.-based Mazda North America, tells Marketing Daily that the fuel-efficient technology, which launched six months ago, will be part of vehicle communications going forward. "It won't be the focus, but it's a strong part of where the brand is going." ...Read the whole story

  • Q&A: For Affluent Gen Y, Confidence Soars

    It won't take much to brighten the spirits of affluent consumers. A new survey from Unity Marketing finds that people earning $100,000 or more are already making merry, with luxury spending, economic confidence and future spending all rising sharply. ...Read the whole story

  • Energizer, Orbitz Link Travel And Portable Power

    "... For people on the go, they have multiple devices they want to keep charged," says Josh Winkler, VP of partner marketing for Orbitz. "[This was a chance to] allow our consumers to think about, when they're traveling, what products they might need to make them more comfortable." ...Read the whole story

  • Mobile Banking Adoption Grows

    Chase, Bank of America, and USAA are the top mobile banking providers equipped to deal with rising expectations from consumers, according to a new report from Javelin Strategy and Research. ...Read the whole story

No Business Like Trump Business

Poor Donald. He's fallen off the fame cliff, and he can't get up. ...More

  • Relevant By Any Definition

    At the recent Wells Fargo Media Conference, Entercom CEO David Field answered a question about radio's continued relevance saying there is "...a lack of respect for what radio is and has accomplished... More people listen to ...More