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• food Cool Whip Frosting Breaks New Ground by Karlene Lukovitz

  In this case, product development research revealed that consumers were dissatisfied with shelf-stable frosting products, Cool Whip brand manager Marjani Coffey tells "Marketing Daily." "Consumers said that shelf-stable frostings were too sweet, too thick and too hard to apply." ...Read the whole story

• automotive Live Nation Deal: Just Press 'Play' For Chevy Sonic by Karl Greenberg

  The site is focused almost entirely on fan content culled from social channels, using geo-fencing to tie fan tweets, comments, photos and videos to concerts as they happen. The Chevy Sonic subcompact is the focus, and Gen Y music fans are the audience. ...Read the whole story

• automotive Mazda Drives 'Alternative To Premium' Position by Karl Greenberg

  Russell Wager, VP of marketing at the Irvine, Calif.-based Mazda North America, tells Marketing Daily that the fuel-efficient technology, which launched six months ago, will be part of vehicle communications going forward. "It won't be the focus, but it's a strong part of where the brand is going." ...Read the whole story

• retail Q&A: For Affluent Gen Y, Confidence Soars by Sarah Mahoney

  It won't take much to brighten the spirits of affluent consumers. A new survey from Unity Marketing finds that people earning $100,000 or more are already making merry, with luxury spending, economic confidence and future spending all rising sharply. ...Read the whole story

• electronics Energizer, Orbitz Link Travel And Portable Power by Aaron Baar

  "... For people on the go, they have multiple devices they want to keep charged," says Josh Winkler, VP of partner marketing for Orbitz. "[This was a chance to] allow our consumers to think about, when they're traveling, what products they might need to make them more comfortable." ...Read the whole story

• financial services Mobile Banking Adoption Grows by Tanya Irwin

  Chase, Bank of America, and USAA are the top mobile banking providers equipped to deal with rising expectations from consumers, according to a new report from Javelin Strategy and Research. ...Read the whole story

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• No Business Like Trump Business by Barbara Lippert

  Poor Donald. He's fallen off the fame cliff, and he can't get up. ... ...More

perspective Relevant By Any Definition by Bob McCurdy

At the recent Wells Fargo Media Conference, Entercom CEO David Field answered a question about radio's continued relevance saying there is "...a lack of respect ... ...More