Monday, December 3, 2012
  • Breville Makes Coffee Personal

    The personal pod coffeemakers are nice, but when it comes to personalization, they leave something to be desired. Specifically, a customer only has the ability to make coffee by the predetermined choices of the pods. Enter Breville USA, the U.S. arm of an Australian company. ...Read the whole story

  • Q&A: VW Has A Unique Position, Even Underwater

    The brand itself is souped up, with increasing sales, consideration and market share. Tim Mahoney, EVP and chief product marketing officer for Volkswagen of America, talks to "Marketing Daily" about the Beetle, the brand, and the business of staking a claim in a crowded field. ...Read the whole story

  • Mars Petcare Targets Cat Gift Givers

    Mars Petcare is encouraging cat owners to remember their four-legged family when they are doing their holiday shopping this year. The Nashville, Tenn.-based company has created a wish-list generator on its Temptations cat treats Facebook page. ...Read the whole story

  • What Anthony's Pizza Learned From TV Campaign

    The campaign produced a sales uptick at the Denver-based restaurants, according to John LeBel, who is VP of Anthony's Pizza & Pasta International (the franchisees who own 24 of the 27 restaurants), a franchise owner and the chain's chief marketer. ...Read the whole story

  • Lincoln Goes Large To Say 'Hello. Again'

    In a lot of ways, the brand is hearkening back to its golden days to inform the highly stylized product and brand identity for the future, embodied by cars like the new MKZ.The campaign hits the digital and traditional road today with a palette of five TV spots including a 60-second anthem and 30-second ads for the MKZ, MKS and MKX vehicles. There is also a huge digital play around culture, style, auteurs, music, industrial design, and film. ...Read the whole story

  • Sandy Puts Squeeze On Stores

    Even with strong sales and traffic for stores throughout Black Friday weekend, the nation's biggest chains couldn't quite shake off Superstorm Sandy. Target, Macy's, Kohl's, and even steady-performer Nordstrom all posted declining numbers, below expectation. ...Read the whole story

It's Beginning To Look A Lot Like MySpace

From: Mark Zuckerberg To: Subject: potential benefits of Christmas Sandster, I saw the data on higher click-thrus 4th quarter. Kind of took me by surprise. The users seem to be paying 30% more attention ...More

  • Data: The New Creative

    It's about time colleagues and clients realize they could have avoided numerous mistakes if they had only taken the time to look at the data first. Data, and analysis of existing programs, should be used to ...More