Marketing Daily
Monday, December 3, 2012
  • Breville Makes Coffee Personal

    The personal pod coffeemakers are nice, but when it comes to personalization, they leave something to be desired. Specifically, a customer only has the … Read the whole story

  • Q&A: VW Has A Unique Position, Even Underwater

    The brand itself is souped up, with increasing sales, consideration and market share. Tim Mahoney, EVP and chief product marketing officer for Volkswagen of … Read the whole story

  • Mars Petcare Targets Cat Gift Givers

    Mars Petcare is encouraging cat owners to remember their four-legged family when they are doing their holiday shopping this year. The Nashville, Tenn.-based company … Read the whole story

  • What Anthony's Pizza Learned From TV Campaign

    The campaign produced a sales uptick at the Denver-based restaurants, according to John LeBel, who is VP of Anthony's Pizza & Pasta International (the … Read the whole story

  • Lincoln Goes Large To Say 'Hello. Again'

    In a lot of ways, the brand is hearkening back to its golden days to inform the highly stylized product and brand identity for … Read the whole story

  • Sandy Puts Squeeze On Stores

    Even with strong sales and traffic for stores throughout Black Friday weekend, the nation's biggest chains couldn't quite shake off Superstorm Sandy. Target, Macy's, … Read the whole story

  • It's Beginning To Look A Lot Like MySpace

    From: Mark Zuckerberg To: sherylsandberg@fbook.com Subject: potential benefits of Christmas Sandster, I saw the data on higher click-thrus 4th quarter. Kind of took me … Read the whole story

  • Data: The New Creative

    It's about time colleagues and clients realize they could have avoided numerous mistakes if they had only taken the time to look at the … Read the whole story