• retailFinally: Big Boxes Leverage Mobile, Social by Sarah Mahoney

  "Whether it's Best Buy, Target, Walmart or Toys R Us, we're seeing that brick-and-mortar stores have learned to adapt and even embrace the mobile shopper," Stephen Wyss, partner in BDO's retail and consumer product practices, tells "Marketing Daily." ...Read the whole story

• automotiveInterstate Gets Batteries, And Brand, To The Stranded by Karl Greenberg

  "We kept looking at data that showed the majority of batteries were purchased in these emergency/semi-emergency situations. We're always looking for ways to make our brand promise come to life in a meaningful way to consumers. 866-Rescue-Me delivers on both fronts." ...Read the whole story

• electronicsHolidays Will Be Kind To Devices, Gadgets by Aaron Baar

  According to a survey of 2,500 U.S. households, average spending on consumer electronics will be $1,058 this year -- up from $793 spent last year, according to Parks Associates. Among the respondents, nearly two-thirds plan to make a CE purchase this holiday season. ...Read the whole story

• automotiveNFL Legend Emmitt Smith Is Lincoln Brand Ambassador by Karl Greenberg

  The Super Bowl advertisement itself will also be a first: it's a consumer-generated social-media campaign in which people co-create the 60-second ad via tweets. Jimmy Fallon will be curating the effort. Specifics aren't clear just yet. The whole thing gets going on Wednesday. ...Read the whole story

• Champagne Emphasizes Location In National Campaignby Tanya Gazdik

  The sparkling wine Champagne can only come from the region of Champagne, France. The ad campaign is designed to remind consumers of the role location plays in creating wines and to tap into growing American consumer interest in geographic origin. ...Read the whole story

• restaurantsQSRs' Buzz Suffers After Obamacare Remarks by Karlene Lukovitz

  Weeks after controversial remarks about cutting back on workers' hours as a result of rising costs due to the Affordable Care Act, Papa John's Pizza and Applebee's are still suffering negative buzz, reports YouGov BrandIndex. ...Read the whole story

Consumers want to get the "right" item with the least amount of hassle. Virtual try on is helping to reduce risk and lower barriers to purchase. Consider how your brand can use technology at different points ...More

• So Much Data, So Little To Show For It by Brian Kardon

  Sales is the next frontier for big data. Companies like Amazon, Netflix and Pandora have successfully harnessed big data with their effective recommendation engines by teeing up recommended products, movies and music based on past consumption ...More