Marketing Daily
Tuesday, December 4, 2012
  • Finally: Big Boxes Leverage Mobile, Social

    "Whether it's Best Buy, Target, Walmart or Toys R Us, we're seeing that brick-and-mortar stores have learned to adapt and even embrace the mobile … Read the whole story

  • Interstate Gets Batteries, And Brand, To The Stranded

    "We kept looking at data that showed the majority of batteries were purchased in these emergency/semi-emergency situations. We're always looking for ways to make … Read the whole story

  • Holidays Will Be Kind To Devices, Gadgets

    According to a survey of 2,500 U.S. households, average spending on consumer electronics will be $1,058 this year -- up from $793 spent last … Read the whole story

  • NFL Legend Emmitt Smith Is Lincoln Brand Ambassador

    The Super Bowl advertisement itself will also be a first: it's a consumer-generated social-media campaign in which people co-create the 60-second ad via tweets. … Read the whole story

  • Champagne Emphasizes Location In National Campaign

    The sparkling wine Champagne can only come from the region of Champagne, France. The ad campaign is designed to remind consumers of the role … Read the whole story

  • QSRs' Buzz Suffers After Obamacare Remarks

    Weeks after controversial remarks about cutting back on workers' hours as a result of rising costs due to the Affordable Care Act, Papa John's … Read the whole story

  • Try It On Technology

    Consumers want to get the "right" item with the least amount of hassle. Virtual try on is helping to reduce risk and lower barriers … Read the whole story

  • So Much Data, So Little To Show For It

    Sales is the next frontier for big data. Companies like Amazon, Netflix and Pandora have successfully harnessed big data with their effective recommendation engines … Read the whole story