Finally, Some News That Netflix Can Talk About by Thom Forbes

Say this for the deal Netflix cut Tuesday for dibs on streaming Disney movies as soon as seven months after their theatrical release: It has given the battered company something positive to talk about after 18 months of getting hammered by its customers, the media and the market over its separation of disk and online digital services. ...Read the whole story

  • conference AmEx: Social Engagement That Closes The Loop by Karl Greenberg

    Leslie Berland, SVP digital partnerships and development at American Express, has a five-second rule: don't tweet something that takes a consumer longer than five seconds to figure out. That, in a way, applies to a lot of what the financial services firm does on social. ...Read the whole story

  • research Forrester: Marketers Have Touchpoint Interruptus by Sarah Mahoney

    For example, while BMW's Mini brand has a way-cool tool that allows potential buyers to try on "millions of potential combinations of color, body style, and optional extras through its car configurator," there's no way for consumers to send that information to dealers. ...Read the whole story

  • travel JetBlue Airways Matches Charitable Donations by Tanya Irwin

    JetBlue Airways will match all customer donations made through its TrueBlue Giving program up to $25,000 from Dec. 10-17. ...Read the whole story

  • restaurants Melting Pot Spotlights New Menu On Reality Show by Karlene Lukovitz

    For the chain, the exposure on the one-hour program will provide a prime opportunity to get the word out about its revamped menu, which is to launch officially in all of its restaurants by February 2013, reports Sandy D'Elosua. ...Read the whole story

  • research More Consumers Churning, But They'd Rather Stay by Aaron Baar

    More consumers than ever are switching the companies they buy products or services from (particularly if those products or services are wireless phone, Internet or retailing industries), but they are not necessarily happy about it. ...Read the whole story

  • retail This Holiday, It's Raining Electronics. Or Is It? by Sarah Mahoney

    A new report from NPD Group isn't so promising, at least on the more traditional end. Sales in consumer electronics -- which admittedly excludes such hot items as Amazon Kindle products, iPad, Surface, mobile phones, and video games -- slipped 5.6% on Black Friday. ...Read the whole story

  • telecom Boost Celebrates Every December Day With Song by Aaron Baar

    In an online marketing promotion, the prepaid wireless carrier is offering up Christmas-like carols for every day, turning each of December's 31 days into its own special holiday (as well as acknowledging the special ones already taken, like the 25th). ...Read the whole story

  • research Interpublic: Behold The Rise Of The 'Mansumer' by Steve McClellan

    Now, in a new report, Interpublic's media shop BPN has documented the rise of the "mansumer." A product of the recession, this group is a growing breed of male shoppers that is supplanting their better halves as the "chief buying officers" of their households. ...Read the whole story

  • retail Gap Pushes Out-of-Home Ads by Steve McClellan

    With consumer attention dwindling in top markets, Gap has used new and innovative forms of out-of-home media this year to get noticed. That's according to Chris Gayton, senior director marketing and brand management at Gap Inc. ...Read the whole story

  • automotive Volkswagen Tells Human Story With Deutsch by Karl Greenberg

    Volkswagen's challenge for the last decade has been maturing the brand for a new millennium. That sounds epic, but consider where the brand was in the 40 years prior, its fall from grace in the '80s and '90s, and its struggle to find a way back. ...Read the whole story

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