Friday, December 7, 2012
  • Planters Dry Roasted Marks 50th With New Flavors

    The two new varieties of Planters Dry Roasted Peanuts -- Roasted Onion & Garlic and Honey Barbeque -- are indicative of the brand's push to provide "a flavor for every palate," says Ken Padgett, senior associate brand manager for Planters. ...Read the whole story

  • Ford Report Finds Opportunities In Social Shifting

    The report says people are getting some optimism back, although their buying habits -- particularly those of 20- to- 30-year-olds -- will be radically different. The report lists 13 "microtrends." First on the list is trust, or "trust is the new black." ...Read the whole story

  • For 2013, It's Emerald City

    While last year's color, Tangerine Tango, was selected for the energy boost we all needed, emerald is both richer and mellower, and "enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony." ...Read the whole story

  • Nissan Launches Campaign To Tout Nismo Juke-R

    To promote the launch of the latest version of the car, which goes on sale early next year, the alliance with game maker Gameloft's Asphalt 7: Heat aims to find the 10 best mobile Nismo drivers and give them a VIP trip to drive the car in Barcelona. ...Read the whole story

  • Study: People Always Shopping, Even If Unaware

    The study also determined that, thanks in part to social media, the purchase process never ends. With constant updates from social networks and networked friends, consumers are constantly shopping, even if they are doing it in a passive manner. ...Read the whole story

  • Holland America Launches 'Sail & Save'

    Holland America Line is offering savings for consumers and sales support for travel sellers during its "Sail & Save" sale on select cruises. The sale begins Dec. 10 and features savings on multiple cruises and destinations. Marketing support includes direct mail and email to consumers. ...Read the whole story

Samsung Vs. Apple: Losing My Religion

I'll admit to feeling a bit sacrilegious as I write this, given that I am still a devoted member of the cult of Cupertino. But fair is fair: I nominate Samsung to be Best Tech Advertiser ...More

  • BlackCyberDay And Trickle-Down Techonomics

    In the wake of Sandy's and the closely following nor'easter's path of demolition, giving has taken on a more vital significance for many of us.The best advertising entices us to nominate, categorize and prioritize wanted items, ...More