FTC: 'Little Progress' On Mobile Privacy For Kids by Thom Forbes

As the digital candy shelves get increasingly crowded, the Federal Trade Commission issued a second report on mobile apps for kids yesterday that it hopes will "light a fire" under the industry by holding both the app makers and their resellers -- cyber-corner shops such as Apple, Google and Amazon -- responsible for safeguarding privacy. ...Read the whole story

  • research Fewer People Find Social Ads Annoying by Karl Greenberg

    While about a third of social media users find ads on social networks more annoying than ads elsewhere online, the firms report that more than a quarter of users say they don't mind seeing ads that are tailored based on their individual profile information. ...Read the whole story

  • restaurants Dunkin' Launches Dual Holiday Facebook Promos by Karlene Lukovitz

    The grand-prize winning video and photo entrants will each receive two round-trip JetBlue tickets, and their entries will be featured on Dunkin's electronic billboard in New York's Times Square on New Year's Eve and into New Year's Day. ...Read the whole story

  • telecom Verizon's FiOS Offers Chats With Santa by Aaron Baar

    The interactive program sets up an interface that looks like a video chat with Santa, where they can type in their side of a conversation with Santa about what gifts they want for Christmas. Santa responds accordingly before being called away for a toy-making emergency. ...Read the whole story

  • health Wellmark Gets Ahead Of Curve by Tanya Irwin

    A new campaign for Wellmark Blue Cross Blue Shield talks directly to consumers in the wake of the forthcoming marketplace shifts, prompted by health care reform mandates.The effort -- which includes brand video, TV, print, digital banners, out of home and radio -- will run regionally with a variety of related executions through 2013. ...Read the whole story

  • automotive Replacements From Sandy Keep November Strong by Karl Greenberg

    The average transaction price for light vehicles in the United States was about $30,832 in November, up $335 (or 1.1%) from the month last year and up the same amount from the prior month. The firm said that number constituted an all-time high for the industry. ...Read the whole story

  • insight What CMOs Can Learn From The Election by Jake Beniflah

    Leading CMOs have all sorts of valid demographic, psychographic and behavioral data about their consumers -- yet measuring their ROI as it relates to their ... ...More

advice Content, Channels, Consumers: How To Manage It All by Eric Courville

The key for marketers is delivering the right message through the right channel to the right people at the right time. Brand stewards need to ... ...More

Agency of the Year: Bronze, Mobile -- PHD by Gail Belsky

To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the noise. For five days in October, Omnicom media agency ... ...More

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