Tuesday, December 11, 2012
  • Fewer People Find Social Ads Annoying

    While about a third of social media users find ads on social networks more annoying than ads elsewhere online, the firms report that more than a quarter of users say they don't mind seeing ads that are tailored based on their individual profile information. ...Read the whole story

  • Dunkin' Launches Dual Holiday Facebook Promos

    The grand-prize winning video and photo entrants will each receive two round-trip JetBlue tickets, and their entries will be featured on Dunkin's electronic billboard in New York's Times Square on New Year's Eve and into New Year's Day. ...Read the whole story

  • Verizon's FiOS Offers Chats With Santa

    The interactive program sets up an interface that looks like a video chat with Santa, where they can type in their side of a conversation with Santa about what gifts they want for Christmas. Santa responds accordingly before being called away for a toy-making emergency. ...Read the whole story

  • Wellmark Gets Ahead Of Curve

    A new campaign for Wellmark Blue Cross Blue Shield talks directly to consumers in the wake of the forthcoming marketplace shifts, prompted by health care reform mandates.The effort -- which includes brand video, TV, print, digital banners, out of home and radio -- will run regionally with a variety of related executions through 2013. ...Read the whole story

  • Replacements From Sandy Keep November Strong

    The average transaction price for light vehicles in the United States was about $30,832 in November, up $335 (or 1.1%) from the month last year and up the same amount from the prior month. The firm said that number constituted an all-time high for the industry. ...Read the whole story

Around The Net

What CMOs Can Learn From The Election

Leading CMOs have all sorts of valid demographic, psychographic and behavioral data about their consumers -- yet measuring their ROI as it relates to their brand is a critical issue. Measuring ROI for the ethnic population ...More

  • Content, Channels, Consumers: How To Manage It All

    The key for marketers is delivering the right message through the right channel to the right people at the right time. Brand stewards need to understand the benefits of creating, tracking, monetizing, and distributing visual content ...More

  • Agency of the Year: Bronze, Mobile -- PHD

    To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the noise. For five days in October, Omnicom media agency PHD staged an experimental theatre production called Mobility Week in its ...More