Friday, December 14, 2012
  • Gen Y Fashion: Lacoste's Crocodile Goes High-Tech

    An upbeat video shows teens and 20-somethings cavorting in shirts that can change color with the swipe of a crocodile; that respond to the environment; that keep score during a tennis match, or even shorten or lengthen sleeves with a simple shrug. ...Read the whole story

  • Mobile Web Yields Different Ad Expectations

    Of those that are being noticed, very few are making a good impression. According to Tapjoy's study, only 17% of consumers found current in-app adds interesting, while only 14% found them relevant and 12% found them engaging. ...Read the whole story

  • Oreo Goes To Antarctica; Penguins Prep For Close-Ups

    Today, the iconic cookie brand is capping off a year's worth of promotions marking its 100th anniversary on March 6, 2012, with its most elaborate effort by far: It's delivering 5,000 Oreos to the scientists at Palmer Station in Antarctica. ...Read the whole story

  • 2012's Top Food Stories ... And Their Impacts

    Most Americans deemed coverage of food products and the companies that make them to be of equal or greater importance than other news stories this year, according to the tenth annual Food News Study from Hunter Public Relations. ...Read the whole story

  • Near Entry-Luxury Segment A No-Man's Land?

    GfK's Automotive Intentions and Purchases study finds that both consideration and loyalty are working against entry luxury vehicles as consumers, including affluent ones, are happy to buy vehicles with better gas mileage and better value that premium cars. ...Read the whole story

  • American Red Cross Tells Emotional Stories

    The American Red Cross is launching a new "storytellers" campaign featuring unscripted stories created and filmed by people actually helped by the charity. The ads show the scope of the organization's work including blood collection and supply, support to America's military families, help to vulnerable communities around the world, disaster relief, and health and safety training and education. ...Read the whole story

  • Shoppers Power Through Holiday Lists

    Clothing is still king, already purchased by 53.1% of shoppers (up from 44.2% last year), while 41.9% have scored toys (up from 36.3%.) More than four in 10 have already bought gift cards, as well -- another high for this survey, which began 10 years ago. ...Read the whole story

Leverage Paid, Owned, Earned Media For Social Media Success

Content plays a major role in delighting a socially engaged consumer base. Strategies that actively integrate paid, earned and owned media offer a powerful cross-media concoction that can fuel the growth of a brand's social community ...More