An upbeat video shows teens and 20-somethings cavorting in shirts that can change color with the swipe of a crocodile; that respond to the … Read the whole story

Of those that are being noticed, very few are making a good impression. According to Tapjoy's study, only 17% of consumers found current in-app … Read the whole story

Today, the iconic cookie brand is capping off a year's worth of promotions marking its 100th anniversary on March 6, 2012, with its most … Read the whole story

Most Americans deemed coverage of food products and the companies that make them to be of equal or greater importance than other news stories … Read the whole story

GfK's Automotive Intentions and Purchases study finds that both consideration and loyalty are working against entry luxury vehicles as consumers, including affluent ones, are … Read the whole story

The American Red Cross is launching a new "storytellers" campaign featuring unscripted stories created and filmed by people actually helped by the charity. The … Read the whole story

Clothing is still king, already purchased by 53.1% of shoppers (up from 44.2% last year), while 41.9% have scored toys (up from 36.3%.) More … Read the whole story