GM Shows Off Its 'Crazy-Important' New Pickups by Thom Forbes

General Motors turned the engines on the marketing push for its revamped half-ton Chevy Silverado and GMC Sierra 1500 trucks yesterday, an event that evidently has been much anticipated in garages and carports not situated within a 20-mile radius of New York's Columbus Circle. ...Read the whole story

  • apparel Gen Y Fashion: Lacoste's Crocodile Goes High-Tech by Sarah Mahoney

    An upbeat video shows teens and 20-somethings cavorting in shirts that can change color with the swipe of a crocodile; that respond to the environment; that keep score during a tennis match, or even shorten or lengthen sleeves with a simple shrug. ...Read the whole story

  • electronics Mobile Web Yields Different Ad Expectations by Aaron Baar

    Of those that are being noticed, very few are making a good impression. According to Tapjoy's study, only 17% of consumers found current in-app adds interesting, while only 14% found them relevant and 12% found them engaging. ...Read the whole story

  • food Oreo Goes To Antarctica; Penguins Prep For Close-Ups by Karlene Lukovitz

    Today, the iconic cookie brand is capping off a year's worth of promotions marking its 100th anniversary on March 6, 2012, with its most elaborate effort by far: It's delivering 5,000 Oreos to the scientists at Palmer Station in Antarctica. ...Read the whole story

  • food 2012's Top Food Stories ... And Their Impacts by Karlene Lukovitz

    Most Americans deemed coverage of food products and the companies that make them to be of equal or greater importance than other news stories this year, according to the tenth annual Food News Study from Hunter Public Relations. ...Read the whole story

  • automotive Near Entry-Luxury Segment A No-Man's Land? by Karl Greenberg

    GfK's Automotive Intentions and Purchases study finds that both consideration and loyalty are working against entry luxury vehicles as consumers, including affluent ones, are happy to buy vehicles with better gas mileage and better value that premium cars. ...Read the whole story

  • financial services American Red Cross Tells Emotional Stories by Tanya Irwin

    The American Red Cross is launching a new "storytellers" campaign featuring unscripted stories created and filmed by people actually helped by the charity. The ads show the scope of the organization's work including blood collection and supply, support to America's military families, help to vulnerable communities around the world, disaster relief, and health and safety training and education. ...Read the whole story

  • retail Shoppers Power Through Holiday Lists by Sarah Mahoney

    Clothing is still king, already purchased by 53.1% of shoppers (up from 44.2% last year), while 41.9% have scored toys (up from 36.3%.) More than four in 10 have already bought gift cards, as well -- another high for this survey, which began 10 years ago. ...Read the whole story

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