New Sweetener, New Campaign For Diet Pepsi by Thom Forbes

Everywhere you look over the past 10 days or so, it seems like somebody has a beat on something evolving at PepsiCo. The latest is a widely used piece this morning by the Associated Press' Candace Choi about the company adding an artificial sweetener -- acesulfame potassium -- to Diet Pepsi to help with its shelf stability. Diet Pepsi is also slated for a rebranding campaign next month. ...Read the whole story

  • sports High Price For Global Sports Partners by Karl Greenberg

    International sports federations receive more than $2 billion per year in sponsorship, according to the monthly Sponsorship Today, which analyzed more than 400 deals from 52 international sports federations. The results: the average deal value was about $4.6 million. ...Read the whole story

  • technology Lenovo Offers Ultimate NFL Fan Dream by Aaron Baar

    To promote the contest, Lenovo partnered with FunnyorDie.com to create a series of videos featuring Washington Redskins QB Robert Griffin III and Chicago Bears RB Matt Forte in which the athletes are confronted by "coaches" about their poor fantasy performances. ...Read the whole story

  • Morton Calls On Pet Owners For Photos by Tanya Irwin

    Morton Salt is introducing an ice melt that is safer for pets' paws and stomachs than traditional melting salt. Called Morton Safe-T-Pet, the granular ice-melting medium is salt- and chloride-free. In conjunction with the product launch, the brand is holding a "Best in Snow" Pet Show photo contest with more than $10,000 in cash and prizes. ...Read the whole story

  • beverages Sierra Nevada Pops Open A New Site by Karl Greenberg

    Sierra Nevada Brewing has a foot in a lot of markets, and since it competes in the niche craft beer arena it doesn't need to do much in the way of advertising. But that doesn't mean it doesn't need to update its Web site now and then. It's been 10 years. ...Read the whole story

  • eHarmony Finds Match With Ocean Media by Steve McClellan

    Online dating service eHarmony has shifted its media planning and buying assignment to Huntington Beach, CA-based Ocean Media, the agency has confirmed. The incumbent was Omnicom's OMD. ...Read the whole story

  • Suffer In Silence by Bob Garfield

    From Oklahoma City to 9/11, from Katrina to Kosovo, certain marketers pushed themselves into public view. Perhaps these companies, and the people within them, just ... ...More

Year's Best Spot Truly A Spaghetti Western by Barbara Lippert

Recently, my funny, prolific, and prescient MediaPost colleague Bob Garfield, the author of the award-winning book "The Chaos Scenario," publicly declined to do a column ... ...More

Data Points That Can Make Or Break Your Facebook Strategy by Dilip Venkatachari

Despite the metrics mystery and stock market skepticism, one thing is absolutely certain: consumers love Facebook. The key to achieving a true Facebook win lies ... ...More

Agency of the Year: Bronze, Search -- Covario by Laurie Sullivan

San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But what really sets it apart?  Eclectic thinking The elevator ... ...More

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