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• research Q&A: Affluence And Gen Y -- It Takes $200,000 by Sarah Mahoney

  "This is a generation in transition," Digitas' George Scribner tells Marketing Daily. He fills us in on the firm's research -- which zeros on those ages 18 to 34, living in a household that earns over $100K in annual income -- and what makes these spenders different. ...Read the whole story

• automotive Mintel: Hybrid, Electric Car Consideration, Sales Up by Karl Greenberg

  Sales of plug-in and electric models have nearly quadrupled from three last year to 11 now in showrooms. Mintel also points out that the University of Michigan's Consumer Sentiment Study says opinion of hybrids, electric and plug-ins is at an all-time high. ...Read the whole story

• entertainment Grammys Social Game No Trivial Matter by Aaron Baar

  The Recording Academy, which puts on the awards, has launched a social trivia game (running through Jan. 29) "Get Me to the Grammy's," that will award players with seven weekly prizes from each of the Grammy's six participating partners. ...Read the whole story

• research Companies Still Lack Content Marketing Skills by Tanya Irwin

  There is still opportunity for companies to improve their content marketing strategies to drive deeper engagement with customers, according to a multi-industry survey undertaken by IMN. The survey revealed that while content marketing is important to businesses across industries (including automotive, direct selling, franchise, financial services and insurance), companies still have inroads to make. ...Read the whole story

• retail Walgreens Solving Holiday Problems by Sarah Mahoney

  One spot features a couple in a car, throwing together last-minute edible snowmen for a party; another shows a little boy dazzling both a classmate and a teacher with his thoughtfulness; another shows off a novel use for holiday portraits. ...Read the whole story

• food Consumers Hungry For Innovative Breakfast Foods by Karlene Lukovitz

  Sales of CPG breakfast foods remained markedly strong throughout the recession, and consumers' hunger for tastier and healthier options should present ample opportunities to keep them rolling, according to a new report from Mintel. ...Read the whole story

• automotive Infiniti Says Goodbye To G, M, FX; Hello To Q by Karl Greenberg

  Johan de Nysschen, president of Infiniti Motor Company Limited, who traveled with the brand from global headquarters in Japan to Hong Kong, said in a Monday evening press conference that the change helps clear up a car's place in the lineup. ...Read the whole story

• JetBlue Donates $820,000 To Hurricane Relief Efforts
• NBA Launches First 'Hoop Troop' Ad
• Auto Service Customers Want QR Codes/Apps
• CSPI Urges Beyonce To Reconsider Pepsi Deal

• Facebook: The Sorrow And The Seating by Barbara Lippert

  Last week at MadBlog, my "Best Spots of the Year" column ended with a mention of empty chairs. Yup -- I suggested that the year's ... ...More

my turn SantaCon As Social Metaphor by Drew Neisser

Unless you've been hiding under a sleigh somewhere, chances are you've noticed the annual gathering of sloppy Saint Nicks otherwise known as SantaCon. At first ... ...More

insight The Bright Lights Of Broadway...And Madison Avenue by Bob McCurdy

Despite all of the headlines about the latest digital platforms, a balanced approach of legacy and digital media will likely produce the best results. Broadway's ... ...More