Wednesday, December 19, 2012
  • Q&A: Affluence And Gen Y -- It Takes $200,000

    "This is a generation in transition," Digitas' George Scribner tells Marketing Daily. He fills us in on the firm's research -- which zeros on those ages 18 to 34, living in a household that earns over $100K in annual income -- and what makes these spenders different. ...Read the whole story

  • Mintel: Hybrid, Electric Car Consideration, Sales Up

    Sales of plug-in and electric models have nearly quadrupled from three last year to 11 now in showrooms. Mintel also points out that the University of Michigan's Consumer Sentiment Study says opinion of hybrids, electric and plug-ins is at an all-time high. ...Read the whole story

  • Grammys Social Game No Trivial Matter

    The Recording Academy, which puts on the awards, has launched a social trivia game (running through Jan. 29) "Get Me to the Grammy's," that will award players with seven weekly prizes from each of the Grammy's six participating partners. ...Read the whole story

  • Companies Still Lack Content Marketing Skills

    There is still opportunity for companies to improve their content marketing strategies to drive deeper engagement with customers, according to a multi-industry survey undertaken by IMN. The survey revealed that while content marketing is important to businesses across industries (including automotive, direct selling, franchise, financial services and insurance), companies still have inroads to make. ...Read the whole story

  • Walgreens Solving Holiday Problems

    One spot features a couple in a car, throwing together last-minute edible snowmen for a party; another shows a little boy dazzling both a classmate and a teacher with his thoughtfulness; another shows off a novel use for holiday portraits. ...Read the whole story

  • Consumers Hungry For Innovative Breakfast Foods

    Sales of CPG breakfast foods remained markedly strong throughout the recession, and consumers' hunger for tastier and healthier options should present ample opportunities to keep them rolling, according to a new report from Mintel. ...Read the whole story

  • Infiniti Says Goodbye To G, M, FX; Hello To Q

    Johan de Nysschen, president of Infiniti Motor Company Limited, who traveled with the brand from global headquarters in Japan to Hong Kong, said in a Monday evening press conference that the change helps clear up a car's place in the lineup. ...Read the whole story

Facebook: The Sorrow And The Seating

Last week at MadBlog, my "Best Spots of the Year" column ended with a mention of empty chairs. Yup -- I suggested that the year's winningest commercial, Chrysler's "Half-Time in America," inadvertently led Clint Eastwood to ...More

  • SantaCon As Social Metaphor

    Unless you've been hiding under a sleigh somewhere, chances are you've noticed the annual gathering of sloppy Saint Nicks otherwise known as SantaCon. At first glance, it's simply a raucous day of naughty carols, random gifting ...More

  • The Bright Lights Of Broadway...And Madison Avenue

    Despite all of the headlines about the latest digital platforms, a balanced approach of legacy and digital media will likely produce the best results. Broadway's bright lights can be hot -- yet traditional media have survived ...More