"This is a generation in transition," Digitas' George Scribner tells Marketing Daily. He fills us in on the firm's research -- which zeros on … Read the whole story

Sales of plug-in and electric models have nearly quadrupled from three last year to 11 now in showrooms. Mintel also points out that the … Read the whole story

The Recording Academy, which puts on the awards, has launched a social trivia game (running through Jan. 29) "Get Me to the Grammy's," that … Read the whole story

There is still opportunity for companies to improve their content marketing strategies to drive deeper engagement with customers, according to a multi-industry survey undertaken … Read the whole story

One spot features a couple in a car, throwing together last-minute edible snowmen for a party; another shows a little boy dazzling both a … Read the whole story

Sales of CPG breakfast foods remained markedly strong throughout the recession, and consumers' hunger for tastier and healthier options should present ample opportunities to … Read the whole story

Johan de Nysschen, president of Infiniti Motor Company Limited, who traveled with the brand from global headquarters in Japan to Hong Kong, said in … Read the whole story