Getting Real About Fat Loss And Fitness by Thom Forbes

After all the feasting, 'tis the season to be jowly. But soon it will seem like there's no end to the parade of celebrity endorsers offering their particular, well-compensated-for weight-loss stories to egg on (hold the yolks in some cases) consumers toward achieving their own fat-reduction goals. ...Read the whole story

  • food Moms Will Change Food-Buying Habits In 2013 by Tanya Irwin

    Ninety-six percent of American mothers plan to make changes to their food-buying habits in 2013, according to the results of a national survey of more than 1,000 mothers, conducted by Fleishman-Hillard and TheMotherhood.com. Moms place a higher priority on the opinions of bloggers and peers than that of experts like doctors and dietitians, which is an important takeaway for food marketers. ...Read the whole story

  • beverages Gevalia Holiday NYC Pop-Up Cafe To Offer Free Coffee by Karlene Lukovitz

    Kraft Foods' Gevalia Kaffe coffee brand will operate a temporary, pop-up cafe in Times Square during the Christmas/New Year holiday week, starting Dec. 24. The cafe, at 253 West 47th St., will treat locals and NYC visitors to free cups of Gevalia coffee and coupons. ...Read the whole story

  • telecom Sprint 'Swarms' Against Distracted Driving by Aaron Baar

    With more people (including parents and teens) on the road during the holiday season, Sprint is taking the time to remind people of the dangers of texting and driving, while also touting its own app that prevents the practice. ...Read the whole story

  • automotive Ram Truck Rolls Into Ram Jam Finale by Karl Greenberg

    The automaker in February began promoting five top country musicians -- Zac Brown Band, Kellie Pickler, Easton Corbin, Brantley Gilbert and Billy Currington -- under a digital, performance, promotional and partnership-based program. ...Read the whole story

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