Monday, December 24, 2012
  • Moms Will Change Food-Buying Habits In 2013

    Ninety-six percent of American mothers plan to make changes to their food-buying habits in 2013, according to the results of a national survey of more than 1,000 mothers, conducted by Fleishman-Hillard and Moms place a higher priority on the opinions of bloggers and peers than that of experts like doctors and dietitians, which is an important takeaway for food marketers. ...Read the whole story

  • Gevalia Holiday NYC Pop-Up Cafe To Offer Free Coffee

    Kraft Foods' Gevalia Kaffe coffee brand will operate a temporary, pop-up cafe in Times Square during the Christmas/New Year holiday week, starting Dec. 24. The cafe, at 253 West 47th St., will treat locals and NYC visitors to free cups of Gevalia coffee and coupons. ...Read the whole story

  • Sprint 'Swarms' Against Distracted Driving

    With more people (including parents and teens) on the road during the holiday season, Sprint is taking the time to remind people of the dangers of texting and driving, while also touting its own app that prevents the practice. ...Read the whole story

  • Ram Truck Rolls Into Ram Jam Finale

    The automaker in February began promoting five top country musicians -- Zac Brown Band, Kellie Pickler, Easton Corbin, Brantley Gilbert and Billy Currington -- under a digital, performance, promotional and partnership-based program. ...Read the whole story

  • RPA Gives To United Way

    This season, Los Angeles advertising agency RPA has raised more than $92,000 for United Way for the I Have a Dream Foundation. The agency ran an online auction called RPA Bay and a 6th annual RPA hosted live auction with proceeds going to the I Have a Dream Foundation. They could also take part in a "Pay It Forward" program. ...Read the whole story