Tuesday, December 25, 2012
  • Ram Rolls Into 2013

    Chrysler's Ram truck division is doing something right, particularly in the uber-competitive pickup truck market. Sales for the brand were up sharply last month and just about as much through the year (to be fair, just about every automaker has heaved a big sigh of relief in 2012). Part Two of a Marketing Daily interview with Marissa Hunter, Ram's head of advertising, delves into some brand programs a few miles down the road. ...Read the whole story

  • McDonald's Flavor Battle Unveils Finalists

    McDonald's has announced the finalists in its Flavor Battle, a national disc jockey (DJ) competition featuring some of America's hottest up-and-coming mix-masters. The finalists will now scratch, mix and battle live in Miami on Feb. 7 before a panel of celebrity judges and crowd of young, hip audiophiles for a $10,000 grand prize and bragging rights as the 2013 Flavor Battle champion. ...Read the whole story

  • LG Enhances Google TV Options

    Google TV's lineup next year will be seen on LG electronics models in five screen sizes, including cinema screen. The extended LG TV offerings officially debut at CES in early 2013. Two model series -- GA7900 and GA6400 -- will be introduced in 42-, 47-, 50-, 55- and 60-inch screen sizes. The focus of Google's latest platform and LG's redesigned remote is allowing users to switch to a channel, station or site via voice control rather than clicking or scrolling. ...Read the whole story

  • CNET: Google Gets Top Marketer From Samsung

    Google is tasking its Motorola unit with making its next flagship devices, instead of trusting Samsung or LG, according to CNET. Now Google has poached one of Samsung's key marketing executives as well. Google has reportedly hired Brian Wallace, former VP of strategic marketing at Samsung's mobile arm. Wallace will do a similar role over at Motorola, according to sources. ...Read the whole story

  • Automotive News: Toyota Needs New Excitement Car

    The Lexus LFA supercar is done after two years, according to Automotive News. The 500-and-change hp coupe was, at $375,000, the ultimate halo car for a brand with a reputation for quality but not much adrenalin. It needs a replacement to support its efforts to be more emotional, and desirable. "If we want to build a more emotional brand, then we need a halo car," Lexus Executive Vice President Kazuo Ohara said in a Dec. 17 interview. "We would like to have that sort of car." ...Read the whole story

  • Newsday: Food TV Ads For Children Drop

    Food companies cut spending on television ads that market less-healthy food in the U.S. to children and increased marketing on the Internet and through mobile devices, according to the Federal Trade Commission, as reported by Newsday. The companies designated $1.79 billion for marketing to people ages 2 to 17 in 2009, compared with $2.1 billion in 2006, according to the report released Friday. At the same time, online and mobile marketing rose by 51% to $122.5 million, according to the FTC report. ...Read the whole story