Monday, December 31, 2012
  • Social, Branding Issues Big In 2012

    What topics in the food/beverage and restaurant sectors most intrigued Marketing Daily readers? Not surprisingly, 4 of the year's 10 most-read articles written by yours truly (some not specifically devoted to those coverage areas) focused on social media marketing ...Read the whole story

  • New Campaigns, Social Media Garner Top 10 Views

    Automakers are also hitting the most-read list with new creative, new strategy and and new digital forays. Take Audi's use of the TED2012 conference to talk about its long-term plans to talk about such products as its battery-electric Audi A3 e-tron plug-in hybrid. ...Read the whole story

  • Social Media, Economy Drives Some Segments

    Social media, reviving already used campaigns and economic implications, drove the top ten marketing stories this past year in the travel, beer, financial services and pet industries. The top story focused on a study from the Beverage Information Group that showed consumers are gravitating away from beer to the wine and spirits industries. ...Read the whole story

  • Growing Influence Leads Reader Interests

    Technology wielded its influence over nearly every sector of marketing, but none was of more interest to Marketing Daily readers than the world of social, which was enabled more than ever by the widespread penetration of smartphones and tablets. ...Read the whole story

  • Gen Y, Gen Curious: The World's Most Interesting Demo

    I write several hundred stories a year for MD, touching on many marketers, retailers, and brands, as well as plenty of demographic studies. Boomers? Gen X? Hispanic? Meh. These pieces get read, of course -- but not like the Gen Y pieces. ...Read the whole story

  • AdAge: Year's Biggest Screw-ups, Let-downs

    At the top of the list: Apple. "Bridges were warped and entire towns were misplaced by the AppleMaps app that replaced Google Maps on the iPhone5. The ensuing outcry led to the charge that 'Steve Jobs never would have allowed this.' It also led to something else Jobs likely wouldn't have allowed-an official apology from Apple. While the company vowed to make the product better, lingering problems (and complaints) led to the reinstatement of Google Maps three months later." ...Read the whole story

  • NYT: TD Bank Adds Human Touch In Campaign

    For its new campaign, TD Bank is trading the celebrity endorsement of Regis Philbin and Kelly Ripa for an approach reflecting its slogan as "America's Most Convenient Bank." The campaign, called "Bank Human Again," will begin on Monday and features television commercials that portray the customer experience at other banks as cold and impersonal and the buildings they are housed in as gray, stony and devoid of employees. ...Read the whole story

The Good Client

The best PR results are always the product of a collaborative agency/client relationship. And while the key question that companies seeking counsel ask of business associates is "Do you know a good agency?" once an agency ...More