The Top Stories Of The Year by Thom Forbes

If you measure success by the number of clicks you get -- and who doesn't nowadays? -- here are the top "Top of the News" stories in 2012 as determined by your look-sees. It's hard to draw any concrete conclusions from the results other than the fact that Disney is always a good word to work into a headline ...Read the whole story

  • food and beverages Social, Branding Issues Big In 2012 by Karlene Lukovitz

    What topics in the food/beverage and restaurant sectors most intrigued Marketing Daily readers? Not surprisingly, 4 of the year's 10 most-read articles written by yours truly (some not specifically devoted to those coverage areas) focused on social media marketing ...Read the whole story

  • automotive New Campaigns, Social Media Garner Top 10 Views by Karl Greenberg

    Automakers are also hitting the most-read list with new creative, new strategy and and new digital forays. Take Audi's use of the TED2012 conference to talk about its long-term plans to talk about such products as its battery-electric Audi A3 e-tron plug-in hybrid. ...Read the whole story

  • beverages Social Media, Economy Drives Some Segments by Tanya Irwin

    Social media, reviving already used campaigns and economic implications, drove the top ten marketing stories this past year in the travel, beer, financial services and pet industries. The top story focused on a study from the Beverage Information Group that showed consumers are gravitating away from beer to the wine and spirits industries. ...Read the whole story

  • technology Growing Influence Leads Reader Interests by Aaron Baar

    Technology wielded its influence over nearly every sector of marketing, but none was of more interest to Marketing Daily readers than the world of social, which was enabled more than ever by the widespread penetration of smartphones and tablets. ...Read the whole story

  • research Gen Y, Gen Curious: The World's Most Interesting Demo by Sarah Mahoney

    I write several hundred stories a year for MD, touching on many marketers, retailers, and brands, as well as plenty of demographic studies. Boomers? Gen X? Hispanic? Meh. These pieces get read, of course -- but not like the Gen Y pieces. ...Read the whole story

  • advice The Good Client by Len Stein

    The best PR results are always the product of a collaborative agency/client relationship. And while the key question that companies seeking counsel ask of business ... ...More

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