Marketing Daily
Thursday, January 3, 2013
  • Nielsen Offers Alcohol Marketing Insights

    Effective marketing by alcoholic beverage makers and retailers demands a ...

  • Goodbye To Surveys For Companies That Mine Social

    Social media research firm newBrandAnalytics says surveys are defunct, since ...

  • Polaroid Creating Branded Retail Stores

    "I recognized the human and societal obsession with taking pictures, ...

  • AIG Campaign Thanks America

    American International Group features its employees in a campaign that ...

  • Analysts Agree: Industry Looking Good For 2013

    December gave automakers the gift of a strong finish to ...

  • Is Everything Old New Again?

    In 1994, Giep Franzen wrote a book called "Advertising Effectiveness." ...

  • Attention, Advertisers - Your Canvas Is Shrinking

    As the canvas shrinks, our messages need to shrink with ...