Thursday, January 3, 2013
  • Nielsen Offers Alcohol Marketing Insights

    Effective marketing by alcoholic beverage makers and retailers demands a nuanced understanding of varied mindsets and behaviors within consumer demographic segments, as well as behavioral differences seen within beverage categories. ...Read the whole story

  • Goodbye To Surveys For Companies That Mine Social

    Social media research firm newBrandAnalytics says surveys are defunct, since now companies can get all the data they want online. The firm says companies got a 25% increase in online customer reviews on their social sites. Now they focus on social feedback. ...Read the whole story

  • Polaroid Creating Branded Retail Stores

    "I recognized the human and societal obsession with taking pictures, but [then] people weren't taking the pictures off their camera phones," Warren Struhl, founder and CEO of Fotobar, tells Marketing Daily. The first store opens in February in Delray Beach, Fla. ...Read the whole story

  • AIG Campaign Thanks America

    American International Group features its employees in a campaign that thanks America for its support during the global financial crisis. The effort also highlights AIG's recovery, commitment to the communities it serves, and the full repayment of U.S. government support, plus a combined positive return of over $22 billion. ...Read the whole story

  • Analysts Agree: Industry Looking Good For 2013

    December gave automakers the gift of a strong finish to the year. Now, with a last-minute deal to avoid the cliff, the market gets another gift for 2013: continued recovery. Southfield, Mich.-based market auto analysis firm Polk sees a 6.6% rise in sales versus 2012. ...Read the whole story

  • Kia Googles Google For Next UVO

    Kia Motors America is Googling APIs. The automaker has partnered with with ubiquitous search, content, mapping, clouding and just about everything platform for an automotive content and search-based interface for its next generation of UVO, Kia's in-vehicle infotainment/telematics platform. The new Googled UVO will first appear in the 2014 Sorento CUV. ...Read the whole story

  • Ram Gets Detroit Free Press Nod

    Ram nabs influential Detroit Free Press Truck of the Year honors, with auto scribe eminence gris touting the vehicle for innovation. ...Read the whole story

Around The Net

Is Everything Old New Again?

In 1994, Giep Franzen wrote a book called "Advertising Effectiveness." His analyses of TV commercials and print ads led me to wonder whether there's a parallel between his last-millennium media research and the issues facing digital ...More

  • Attention, Advertisers - Your Canvas Is Shrinking

    As the canvas shrinks, our messages need to shrink with it. Design, content, copy, responsiveness, and perhaps the toughest bar of all -- relevance -- all have new hurdles to climb when the world goes micro. ...More