Marketing Daily
Thursday, January 3, 2013
  • Nielsen Offers Alcohol Marketing Insights

    Effective marketing by alcoholic beverage makers and retailers demands a nuanced understanding of varied mindsets and behaviors within consumer demographic segments, as well as ... Read the whole story

  • Goodbye To Surveys For Companies That Mine Social

    Social media research firm newBrandAnalytics says surveys are defunct, since now companies can get all the data they want online. The firm says companies ... Read the whole story

  • Polaroid Creating Branded Retail Stores

    "I recognized the human and societal obsession with taking pictures, but [then] people weren't taking the pictures off their camera phones," Warren Struhl, founder ... Read the whole story

  • AIG Campaign Thanks America

    American International Group features its employees in a campaign that thanks America for its support during the global financial crisis. The effort also highlights ... Read the whole story

  • Analysts Agree: Industry Looking Good For 2013

    December gave automakers the gift of a strong finish to the year. Now, with a last-minute deal to avoid the cliff, the market gets ... Read the whole story

  • Is Everything Old New Again?

    In 1994, Giep Franzen wrote a book called "Advertising Effectiveness." His analyses of TV commercials and print ads led me to wonder whether there's ... Read the whole story

  • Attention, Advertisers - Your Canvas Is Shrinking

    As the canvas shrinks, our messages need to shrink with it. Design, content, copy, responsiveness, and perhaps the toughest bar of all -- relevance ... Read the whole story