• Ace Metrix: Brand Coup For 2012 Top Ads

    Sixteen brands in 15 categories -- with Best Buy, Cadillac, Ford, Olive Garden, Pizza Hut, Samsung and Visa topping the lists -- had the best advertising of 2012. Twenty had the most effective individual advertisements among 6,000 ads measured. ...Read the whole story

  • Sales Of Holiday Electronics Down 7%

    Despite strong sales early on in the season, NPD reports that sales of consumer electronics fell 7% in the holiday season, to $13.7 billion. (NPD excludes some of the industry's hottest segments, including Kindle, iPads and Surface, as well as mobile phones.) ...Read the whole story

  • Survey Probes Americans' Snacking Habits

    The once-dominant cultural concept of snacking as a special occasion between meals is long gone. In 2012, 52% of all eating occasions among U.S. consumers were snacking occasions -- up from 49% in 2010, according to The Hartman Group's Eating Occasions Database. ...Read the whole story

  • Computers Still Popular For Researching, Purchasing

    According to a Harris Poll of more than 2,300 adults, an overwhelming majority of smartphone owners favored using a laptop or desktop for researching goods or services. A similar disparity arose when it came to purchasing products or services. ...Read the whole story

  • Annuity.com Targets Baby Boomers

    Annuity.com is launching a brand campaign targeting baby boomers. The creative, which launches Jan. 7, showcases how safe an annuity is through the ongoing image of a "Safe Man" who follows consumers throughout their daily lives. The campaign will run on cable networks and syndicated TV. ...Read the whole story

  • Innovation Key To Smoking Cessation Products

    E-cigarettes, lozenges, and inhalers could steal smoke from cigarettes, per a new Mintel study on smoking cessation aids. The firm finds that sales of such products are set to increase 3% from 2011-12, reaching $1 billion, and they are expected to continue growing. ...Read the whole story

  • Brainwave Tech, Smartphones To Dominate CES

    Hundreds of companies will share their wares at the Consumer Electronics Show Jan. 8, but a few trends and patterns have begun to emerge, such as brainwave technology that identifies intent before movement. ...Read the whole story

  • Messaging The Shooter

    The media are awash in gratuitous violence -- just as they were in the 1930s, 1940s, 1950s and 1960s. Countless dime novels, broadcasts, comic books ... ...More



A Smorgasbord Of Segments

With the abundance of segments today, it's impossible for a brand to fully reach all relevant segments. Marketers need to be more focused and measured ... ...More

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