Top of The News
by Thom Forbes
Fred Turner had a flash of insight during an elevator conversation with a test-kitchen chef at McDonald's in the 1980s. The result was the Chicken McNugget, which has gone on … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign, via Saatchi & Saatchi L.A., includes two TV ads, one of which shows the Avalon emerging from an inky vapor -- intended … Read the whole story
ELECTRONICS
by Aaron Baar
"Consumers are gravitating towards [devices that] are capable of doing lots of different things," says Kumu Puri, global consumer technology lead for Accenture. "It's … Read the whole story
AIRLINES
by Tanya Gazdik
American Airlines is adding service components to its first class and business class international service. The new premium inflight experience has launched onboard American's … Read the whole story
by Karl Greenberg
General Motors' largest division, Chevrolet, is launching what the automaker calls its first global marketing platform, under the tagline "Find New Roads." The effort … Read the whole story
AUTOMOTIVE
by Sarah Mahoney
"Consumers do not like the idea that they have to physically go to a dealer, and then go through this laborious process. It's not … Read the whole story
BEVERAGES
by Karlene Lukovitz
In the ad, Coke Zero and Coach Nick Saban and his wife, Terry Saban, salute "what's possible" through her narration of moments from the … Read the whole story
COMMENTARY
by Frederick Felman
'Tis the season for checklists! As the new year begins, it's important to adjust your online brand protection strategy to accommodate new challenges and … Read the whole story
COMMENTARY
by Laura Patterson
Today's most successful companies are customer-focused and committed to creating and delivering superior customer value in their target markets. By returning to our roots … Read the whole story