Wednesday, January 9, 2013
  • For Avalon, Toyota Reaches To Younger Boomers

    The campaign, via Saatchi & Saatchi L.A., includes two TV ads, one of which shows the Avalon emerging from an inky vapor -- intended as a metaphor for the design "formula" -- as the camera caresses the car's design elements. The ads are on network and cable television shows. ...Read the whole story

  • Report: Consumers Preferring Multi-Function Devices

    "Consumers are gravitating towards [devices that] are capable of doing lots of different things," says Kumu Puri, global consumer technology lead for Accenture. "It's going to take a different mindset on the part of the industry players to compete as the market evolves." ...Read the whole story

  • American Airlines Upgrades International Travel

    American Airlines is adding service components to its first class and business class international service. The new premium inflight experience has launched onboard American's aircraft flying in Europe, Asia and long-haul Latin America markets. American's 777-300ER also will offer the elevated elements when the aircraft goes into service Jan. 31. ...Read the whole story

  • Chevrolet Going Global With 'Find New Roads'

    General Motors' largest division, Chevrolet, is launching what the automaker calls its first global marketing platform, under the tagline "Find New Roads." The effort will be elaborated in all global markets in which Chevrolet sells vehicles. ...Read the whole story

  • Q&A: What's Ailing Auto Brands

    "Consumers do not like the idea that they have to physically go to a dealer, and then go through this laborious process. It's not the way people buy things anymore. There's a big opportunity for an auto brand that can change it," says Prophet's Andrew Pierce. ...Read the whole story

  • Coke Zero Ad Salutes Crimson Tide Coach

    In the ad, Coke Zero and Coach Nick Saban and his wife, Terry Saban, salute "what's possible" through her narration of moments from the coach's life in which he overcame the odds to achieve things that others said he couldn't do. ...Read the whole story

Top Online Brand Protection Strategies For 2013

'Tis the season for checklists! As the new year begins, it's important to adjust your online brand protection strategy to accommodate new challenges and opportunities. Put these recommendations to work to strengthen your online brand protection ...More

  • Back To Our Roots For Successful Marketing

    Today's most successful companies are customer-focused and committed to creating and delivering superior customer value in their target markets. By returning to our roots we can ensure that our work focuses on creating customer value, building ...More