Fred Turner, Prime Mover At McDonald's, Dies at 80 by Thom Forbes

Fred Turner had a flash of insight during an elevator conversation with a test-kitchen chef at McDonald's in the 1980s. The result was the Chicken McNugget, which has gone on to rival beef in popularity at the fast-food chain, Stephen Miller and Julie Jargon inform us in the "Wall Street Journal." Turner, 80, died Monday of complications from pneumonia. ...Read the whole story

  • automotive For Avalon, Toyota Reaches To Younger Boomers by Karl Greenberg

    The campaign, via Saatchi & Saatchi L.A., includes two TV ads, one of which shows the Avalon emerging from an inky vapor -- intended as a metaphor for the design "formula" -- as the camera caresses the car's design elements. The ads are on network and cable television shows. ...Read the whole story

  • electronics Report: Consumers Preferring Multi-Function Devices by Aaron Baar

    "Consumers are gravitating towards [devices that] are capable of doing lots of different things," says Kumu Puri, global consumer technology lead for Accenture. "It's going to take a different mindset on the part of the industry players to compete as the market evolves." ...Read the whole story

  • airlines American Airlines Upgrades International Travel by Tanya Irwin

    American Airlines is adding service components to its first class and business class international service. The new premium inflight experience has launched onboard American's aircraft flying in Europe, Asia and long-haul Latin America markets. American's 777-300ER also will offer the elevated elements when the aircraft goes into service Jan. 31. ...Read the whole story

  • Chevrolet Going Global With 'Find New Roads' by Karl Greenberg

    General Motors' largest division, Chevrolet, is launching what the automaker calls its first global marketing platform, under the tagline "Find New Roads." The effort will be elaborated in all global markets in which Chevrolet sells vehicles. ...Read the whole story

  • automotive Q&A: What's Ailing Auto Brands by Sarah Mahoney

    "Consumers do not like the idea that they have to physically go to a dealer, and then go through this laborious process. It's not the way people buy things anymore. There's a big opportunity for an auto brand that can change it," says Prophet's Andrew Pierce. ...Read the whole story

  • beverages Coke Zero Ad Salutes Crimson Tide Coach by Karlene Lukovitz

    In the ad, Coke Zero and Coach Nick Saban and his wife, Terry Saban, salute "what's possible" through her narration of moments from the coach's life in which he overcame the odds to achieve things that others said he couldn't do. ...Read the whole story

  • advice Top Online Brand Protection Strategies For 2013 by Frederick Felman

    'Tis the season for checklists! As the new year begins, it's important to adjust your online brand protection strategy to accommodate new challenges and opportunities. ... ...More

insight Back To Our Roots For Successful Marketing by Laura Patterson

Today's most successful companies are customer-focused and committed to creating and delivering superior customer value in their target markets. By returning to our roots we ... ...More

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