Friday, January 11, 2013
  • automotiveIndustry To Get Real In The Motor City by Karl Greenberg

    GM Chevrolet will be unveiling the new Corvette, and will also debut the GMC Sierra and Chevy Silverado pickups. Ford will show its F-150 pickup concept, which is (probably) going to launch next year. Honda will show a compact crossover and Corolla concept. ...Read the whole story

  • researchForrester: CMOs Finally 'Get' Social by Sarah Mahoney

    A new forecast from Forrester predicts that for CMOs, 2013 won't just be another year of digital's growing influence in marketing: It will be the year CMOs fully close the divide between digital and conventional marketing, with social principals infusing all their brand efforts. ...Read the whole story

  • restaurantsSurvey: Solid Uptake For Starbucks' Reusable Cup by Karlene Lukovitz

    More than a quarter of American adults report that they have already purchased or plan to purchase one of Starbucks' new $1 reusable coffee tumblers, aimed at reducing paper cup waste, according to a YouGov Omnibus survey conducted Jan. 4-6. ...Read the whole story

  • hospitalityPriceline Pitchman's Progeny Promotes Product by Aaron Baar

    "Last year, we started off the year by throwing The Negotiator off a cliff. We wanted to add a new element of surprise to communicate a new product direction for consumers. She really represents the younger, more modern consumer who wants speed, ease and efficiency." ...Read the whole story

  • apparelNew Balance Goes To Disney by Karl Greenberg

    New Balance is partnering with Walt Disney Parks and Resorts in a multi-year deal that makes New Balance official athletic shoe of the resorts, and of ESPN Wide World of Sports Complex. The deal also makes New Balance official running shoe for runDisney race weekends. ...Read the whole story

  • Lipton Campaign Focuses On Classic Black Tea In Bagsby Karlene Lukovitz

    A new Lipton campaign, dubbed "Drink positive," aims to drive awareness and sales of its classic black tea in bags among Millennials ...Read the whole story

  • Super Bowl Ad Time Officially Sold Outby Karlene Lukovitz

    CBS reported that all available commercial time for Super Bowl XLVII has been sold--unless a marketer wants so much to be included that money is no object. ...Read the whole story

  • Bloomie's Blows Out Chinese New Yearby Sarah Mahoney

    Who says the holidays are over? Bloomingdale's is celebrating Chinese New Year with events, merchandising initiatives and pop-up shops, through Feb. 18. The idea is to celebrate not just the holiday, "but the entire Chinese culture," says CEO Michael Gould in its release. "It is our hope that Chinese consumers and tourists, along with all of our loyal shoppers, will enjoy the festive holiday and culture rooted in tradition." Customers at the chain's New York, Chicago and San Francisco store can even claim a traditional red envelope, with such prizes as bMoney cards in the amount of $8, $88, or ... ...Read the whole story

  • Starbucks Fights Patrick Dempsey For Tully's
The Seinfeld Chronicles by Barbara Lippert, Featured Columnist

This week, Sony Pictures Television announced that Jerry Seinfeld's "Comedians in Cars Getting Coffee" was renewed for a second season. Wait -- "season" and "renewed?" Them's TV words, alright, although the series -- 10 episodes in ...More

  • Fred Turner, Guardian Of The Standards by Barry Klein

    For some of us who worked with Fred Turner, he was always a person to be respected and admired for his laser-like focus on making the customer experience perfect. That never-ending guardianship of the standards, coming ...More