• Industry To Get Real In The Motor City

    GM Chevrolet will be unveiling the new Corvette, and will also debut the GMC Sierra and Chevy Silverado pickups. Ford will show its F-150 pickup concept, which is (probably) going to launch next year. Honda will show a compact crossover and Corolla concept. ...Read the whole story

  • Forrester: CMOs Finally 'Get' Social

    A new forecast from Forrester predicts that for CMOs, 2013 won't just be another year of digital's growing influence in marketing: It will be the year CMOs fully close the divide between digital and conventional marketing, with social principals infusing all their brand efforts. ...Read the whole story

  • Survey: Solid Uptake For Starbucks' Reusable Cup

    More than a quarter of American adults report that they have already purchased or plan to purchase one of Starbucks' new $1 reusable coffee tumblers, aimed at reducing paper cup waste, according to a YouGov Omnibus survey conducted Jan. 4-6. ...Read the whole story

  • Priceline Pitchman's Progeny Promotes Product

    "Last year, we started off the year by throwing The Negotiator off a cliff. We wanted to add a new element of surprise to communicate a new product direction for consumers. She really represents the younger, more modern consumer who wants speed, ease and efficiency." ...Read the whole story

  • New Balance Goes To Disney

    New Balance is partnering with Walt Disney Parks and Resorts in a multi-year deal that makes New Balance official athletic shoe of the resorts, and of ESPN Wide World of Sports Complex. The deal also makes New Balance official running shoe for runDisney race weekends. ...Read the whole story

  • The Seinfeld Chronicles

    This week, Sony Pictures Television announced that Jerry Seinfeld's "Comedians in Cars Getting Coffee" was renewed for a second season. Wait -- "season" and "renewed?" ... ...More

Fred Turner, Guardian Of The Standards

For some of us who worked with Fred Turner, he was always a person to be respected and admired for his laser-like focus on making ... ...More

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