• Honda Hits The Digital Asphalt In Forza Horizon

    In addition to downloading Honda cars to play in-game, the program allows players to race virtually against Honda IndyCar driver Scott Dixon and try to beat his fastest time in a 2013 Civic Si. This contest awards the fastest racer the opportunity to meet the Indianapolis 500 winner. ...Read the whole story

  • New Green Mountain Theme: Better Coffee, Better Day

    The campaign is dubbed "Perspectives," in part because the creative is shot/shown from the first-person or "internal" perspective of the coffee drinker/viewer, Green Mountain Coffee Senior Brand Manager Derek Archambault tells "Marketing Daily." ...Read the whole story

  • Shhh! Selfridges' 'Silence Room' Quiets Brand Noise

    Even brand noise has been muffled, with logos wiped clean from items by Crme de la Mer, Levi's, Beats by Dre, and even foods, including ketchup, beans and Marmite. The store has gone so far as to take the logo off its signature yellow bags. ...Read the whole story

  • United Airlines Offers Baggage Delivery

    United Airlines is launching a baggage delivery option that allows customers to pay extra to have their checked bags delivered directly to their final destinations. The destinations must be within 100 miles of the customer's arrival airport. The service allows customers to skip baggage claim upon arrival. ...Read the whole story

  • Volkswagen Polices Awards Shows In Jetta

    Two ads, part of the Jetta ad mix launched last year, will be shown during the Golden Globes and SAG awards on Jan. 27. The Jetta Hybrid will be featured in a :30 spot during the Grammys. The Hybrid will also be featured in a spot leading up to the Academy Awards. ...Read the whole story

  • T-Mobile Helps MLB With Dugout Calls (And More)

    T-Mobile USA has signed on as the wireless company for Major League Baseball providing both on-field and (in some cases) in-stadium communications, as part of a multi-year agreement, the league's first with a wireless carrier in more than a decade. ...Read the whole story

  • Best Buy's Good News; Tiffany's Blues

    Best Buy says revenue for the nine-week holiday period came in at $12.8 billion, compared with $12.9 billion the prior year. And while domestic comparable-store sales were flat, it says it recorded positive gains in cell phones, tablets/e-readers and appliances. ...Read the whole story

Don't Struggle With Big Data

Instinct, experience, and even data inform marketers about the tone, images, and words that will resonate emotionally with customers. Instead of struggling, reinvent online marketing. ... ...More

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