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• automotive Honda Hits The Digital Asphalt In Forza Horizon by Karl Greenberg

  In addition to downloading Honda cars to play in-game, the program allows players to race virtually against Honda IndyCar driver Scott Dixon and try to beat his fastest time in a 2013 Civic Si. This contest awards the fastest racer the opportunity to meet the Indianapolis 500 winner. ...Read the whole story

• beverages New Green Mountain Theme: Better Coffee, Better Day by Karlene Lukovitz

  The campaign is dubbed "Perspectives," in part because the creative is shot/shown from the first-person or "internal" perspective of the coffee drinker/viewer, Green Mountain Coffee Senior Brand Manager Derek Archambault tells "Marketing Daily." ...Read the whole story

• retail Shhh! Selfridges' 'Silence Room' Quiets Brand Noise by Sarah Mahoney

  Even brand noise has been muffled, with logos wiped clean from items by Crme de la Mer, Levi's, Beats by Dre, and even foods, including ketchup, beans and Marmite. The store has gone so far as to take the logo off its signature yellow bags. ...Read the whole story

• airlines United Airlines Offers Baggage Delivery by Tanya Irwin

  United Airlines is launching a baggage delivery option that allows customers to pay extra to have their checked bags delivered directly to their final destinations. The destinations must be within 100 miles of the customer's arrival airport. The service allows customers to skip baggage claim upon arrival. ...Read the whole story

• automotive Volkswagen Polices Awards Shows In Jetta by Karl Greenberg

  Two ads, part of the Jetta ad mix launched last year, will be shown during the Golden Globes and SAG awards on Jan. 27. The Jetta Hybrid will be featured in a :30 spot during the Grammys. The Hybrid will also be featured in a spot leading up to the Academy Awards. ...Read the whole story

• telecom T-Mobile Helps MLB With Dugout Calls (And More) by Aaron Baar

  T-Mobile USA has signed on as the wireless company for Major League Baseball providing both on-field and (in some cases) in-stadium communications, as part of a multi-year agreement, the league's first with a wireless carrier in more than a decade. ...Read the whole story

• retail Best Buy's Good News; Tiffany's Blues by Sarah Mahoney

  Best Buy says revenue for the nine-week holiday period came in at $12.8 billion, compared with $12.9 billion the prior year. And while domestic comparable-store sales were flat, it says it recorded positive gains in cell phones, tablets/e-readers and appliances. ...Read the whole story

• Toyota Extends 'Let's Go Places'

• Yummy, Yummy, Yummy - I Have Antibiotics In My Tummy by Bob Garfield

  Yum Brands Inc., a company that for decades has been serially dishonest with its customers about the relative healthfulness of its products, is now under ... ...More

insight Don't Struggle With Big Data by Joelle Kaufman

Instinct, experience, and even data inform marketers about the tone, images, and words that will resonate emotionally with customers. Instead of struggling, reinvent online marketing. ... ...More