Critics Jeer Coke's Entrance Into Obesity Discussion by Thom Forbes

Coca-Cola unveiled a two-minute commercial yesterday that puts itself squarely in the national discussion about obesity -- as well as in the crosshairs of long-time critics. It's the opening salvo in what Coke promises will be an ongoing campaign. ...Read the whole story

  • food Wonderful Pistachios, Harlem Globetrotters Partner by Karlene Lukovitz

    Following last week's news that it will air a Super Bowl ad for the first time, Wonderful Pistachios has announced a three-year, seven-figure partnership with the Harlem Globetrotters, starting with the Globetrotters' current exhibition-game season. ...Read the whole story

  • electronics Tablets, Smartphones To Spur Even More Growth by Aaron Baar

    Driven by the explosive growth in mobile technologies, the Consumer Electronics Association is projecting overall revenues for the consumer electronics sector to reach a record $209.6 billion in 2013, up 3% from 2012's $204 billion. ...Read the whole story

  • automotive One Club Rolls Into Cobo With Top Auto Ads by Karl Greenberg

    Picked from 60 entries by a panel of some 70 top advertising creatives and journalists, including Jeff Goodby, Mark Tutssel from Leo Burnett Worldwide, and Cliff Freeman of Cliff Freeman & Partners, here are the winners. ...Read the whole story

  • automotive Luxury Heads Younger, Sportier by Karl Greenberg

    On a warm, rain-soaked night in the Motor City, Jaguar and Mercedes-Benz reflected with their pre-show presentations a larger theme in the luxury market: expansion of portfolios. Not up, mind you -- but down, an effort to get younger consumers into their brands. ...Read the whole story

  • pets Pet Market Includes More Than Dogs, Cats by Tanya Irwin

    It's not just dogs and cats who rule the roost. American pet owners live in the company of 116 million fish, birds, small animals and reptiles, according to a report from market research firm Packaged Facts. While research into the human-animal bond tends to focus on the special relationship between people and dogs that has evolved over thousands of years, today's pet owners do not limit their connection with animals to dogs or cats alone. ...Read the whole story

  • how-to Designing A New Business Logo: 3 Rules by Deborah Sweeney

    Your business logo stands as a symbol of familiarity and trust within your brand. A lot of thought and effort must be given to choosing ... ...More

insight Auto Industry - A Greater Digital Marketing Imperative by Luca Mentuccia>, <Author: Anatoly Roytman

As car shoppers depend more and more on Web sites to make their car-buying decisions, companies should focus on developing an effective, interactive digital marketing ... ...More

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