• Brits Vs. Yanks: Will We Ever Shop The Same?

    While Tesco's debacle du jour is the horse meat that just turned up in its hamburgers in the U.K., retailing experts are still mulling the company's announcement last month that it would bail out of the U.S. entirely, leaving behind its ill-fated Fresh & Easy. ...Read the whole story

  • POM To Appeal FTC Deceptive Ads Ruling

    The FTC has upheld an administrative law judge's decision that the marketers of POM Wonderful 100% Pomegranate Juice and POMx supplements deceptively advertised their products. The FTC order bars the products from making any claim that a food, drug, or dietary supplement is "effective in the diagnosis, cure, mitigation, treatment, or prevention of any disease" unless the claim is supported by two randomized, well-controlled, human clinical trials. ...Read the whole story

  • Kia's Moving On Up

    Deliberately staying down-market from corporate sibling Hyundai to keep out of its sandbox certainly wouldn't help Kia as it would limit its efforts to move up. Michael Sprague says the ongoing challenge is to convince people that Kia is no longer a "value" brand but a valuable brand. ...Read the whole story

  • Campaign Promotes Benefits Of Travel

    A national awareness campaign will showcase new research which highlights travel's positive effect on life, business and community. The campaign, which includes the Web site TravelEffect.com, aims to make sure people understand the impact that travel has on relationships, health, education, business and communities. The campaign will use earned and paid media to convey research findings, with an emphasis on social media. In addition, state and district data that provide key travel impact measurements will be posted. ...Read the whole story

  • Auto Quality: Shoppers Finally Getting The Message

    As most industry observers know, the quality and durability gap between auto brands has been shrinking for some years now. It seems, however, that what people think about the fit and finish and solid "thunk" from a good tire kicking has caught up to reality. ...Read the whole story

  • Fashion Marketers Line Up To Support 'Face'

    The run of marketers linking with Oxygen's upcoming become-a-supermodel competition come from various notches in the fashion business. Marshalls plays a top-line sponsor role with integrations in multiple episodes. ...Read the whole story



Follow MediaPost