There's something different in the air. Just how special seems to be a matter of hardy debate. American Airlines, whilst in bankruptcy and reportedly in discussions with US Airways about a merger, ceremoniously unveiled a new logo replacing the "iconic" Helvetica AA on its tail with bolder colors and red-white-and-blue stripes, as well as an updated eagle. ...
"Marketers know that [mobile] is evolving from a consumer standpoint, and they need to be there. But they don't feel as comfortable as they ... Read the whole story
The two-minute ad began airing Monday evening on U.S. cable news networks. A second, 30-second ad in the campaign, called "Be OK," which shows ... Read the whole story
New TV spots from Ameriprise Financial breaking Sunday will once again feature Tommy Lee Jones. The actor last appeared in the company's campaign which ... Read the whole story
Jeff Fromm, EVP at Barkley, an ad agency in Kansas City, Mo., and author of the forthcoming "Marketing to Millennials," weighs in on what ... Read the whole story
Keith St. Clair, director of Infiniti global marketing, tells Marketing Daily that the change is important now that the luxury division of Nissan Motor ... Read the whole story
What a week for semi-confessionals, bizarre attempts at damage control, and angry stabs at absolution. Actually, I'm not referring to Coca-Cola's decision to address ... Read the whole story
Nike knows that somewhere deep inside, some of us would love to be the guy who runs through the ice to conquer the cold. ... Read the whole story