Friday, January 18, 2013
  • researchMobile Marketing: Many Doing It; Few Doing It Wellby Aaron Baar

    "Marketers know that [mobile] is evolving from a consumer standpoint, and they need to be there. But they don't feel as comfortable as they would like in measuring its success," Marni Gordon, vice president of conferences and committees for the ANA, tells "Marketing Daily." ...Read the whole story

  • beveragesCoca-Cola's Anti-Obesity Ad Pulls High Ace Scoreby Karlene Lukovitz

    The two-minute ad began airing Monday evening on U.S. cable news networks. A second, 30-second ad in the campaign, called "Be OK," which shows ways to burn off the calories in a Coke, debuted on "American Idol" on Jan. 16. That spot will also air before the Super Bowl. ...Read the whole story

  • financial servicesAmeriprise Financial Taps Tommy Lee Jones For Encoreby Tanya Gazdik

    New TV spots from Ameriprise Financial breaking Sunday will once again feature Tommy Lee Jones. The actor last appeared in the company's campaign which launched in September 2011. The campaign, from R/GA, breaks during the National Football League's NFC Championship game. Creative highlights the resilience of the American spirit. ...Read the whole story

  • retailQ&A: Gen Y Craving Authenticity, Adventureby Sarah Mahoney

    Jeff Fromm, EVP at Barkley, an ad agency in Kansas City, Mo., and author of the forthcoming "Marketing to Millennials," weighs in on what he thinks marketers are missing when it comes to courting the youth market. ...Read the whole story

  • automotiveInfiniti To Tussle With The Teutonicsby Karl Greenberg

    Keith St. Clair, director of Infiniti global marketing, tells Marketing Daily that the change is important now that the luxury division of Nissan Motor is expanding its portfolio, starting with the 2014 Q50 sedan, which replaces the top-selling G car. ...Read the whole story

Lance Armstrong And His Tour De Rants by Barbara Lippert, Featured Columnist

What a week for semi-confessionals, bizarre attempts at damage control, and angry stabs at absolution. Actually, I'm not referring to Coca-Cola's decision to address the problem of obesity in these here United States in a new ...More

  • Nike Plus: Getting Engagement Right by Kent Valentine

    Nike knows that somewhere deep inside, some of us would love to be the guy who runs through the ice to conquer the cold. And it knows that if we were that guy, we'd buy more ...More

  • Exported From Detroit by Karl Greenberg, Staff Writer

    The North American International Auto Show is like an aquarium full of tropical fish. It has that same endlessly fascinating, scintillating play of motion and color. ...More