There's something different in the air. Just how special seems to be a matter of hardy debate. American Airlines, whilst in bankruptcy and reportedly in discussions with US Airways about a merger, ceremoniously unveiled a new logo replacing the "iconic" Helvetica AA on its tail with bolder colors and red-white-and-blue stripes, as well as an updated eagle. ...Read the whole story
- research Mobile Marketing: Many Doing It; Few Doing It Well
"Marketers know that [mobile] is evolving from a consumer standpoint, and they need to be there. But they don't feel as comfortable as they would like in measuring its success," Marni Gordon, vice president of conferences and committees for the ANA, tells "Marketing Daily." ...Read the whole story
- beverages Coca-Cola's Anti-Obesity Ad Pulls High Ace Score
The two-minute ad began airing Monday evening on U.S. cable news networks. A second, 30-second ad in the campaign, called "Be OK," which shows ways to burn off the calories in a Coke, debuted on "American Idol" on Jan. 16. That spot will also air before the Super Bowl. ...Read the whole story
- financial services Ameriprise Financial Taps Tommy Lee Jones For Encore
New TV spots from Ameriprise Financial breaking Sunday will once again feature Tommy Lee Jones. The actor last appeared in the company's campaign which launched in September 2011. The campaign, from R/GA, breaks during the National Football League's NFC Championship game. Creative highlights the resilience of the American spirit. ...Read the whole story
- retail Q&A: Gen Y Craving Authenticity, Adventure
Jeff Fromm, EVP at Barkley, an ad agency in Kansas City, Mo., and author of the forthcoming "Marketing to Millennials," weighs in on what he thinks marketers are missing when it comes to courting the youth market. ...Read the whole story
- automotive Infiniti To Tussle With The Teutonics
Keith St. Clair, director of Infiniti global marketing, tells Marketing Daily that the change is important now that the luxury division of Nissan Motor is expanding its portfolio, starting with the 2014 Q50 sedan, which replaces the top-selling G car. ...Read the whole story
- Organic Food Chain Bars Products Using Cartoon Characters
MOM's Organic Market, a 10-store chain in the Washington, D.C./Baltimore area, says it's discontinuing carrying products with packages that feature characters from children's books, film and TV, as a stance against using such characters to market to children. ...Read the whole story
- Worldwide Smartphone Growth Benefits Samsung
The astounding growth of smartphones isn't about to ebb anytime soon. But the biggest beneficiary won't be Apple, the company that invented the category. ...Read the whole story
Lance Armstrong And His Tour De Rants What a week for semi-confessionals, bizarre attempts at damage control, and angry stabs at absolution. Actually, I'm not referring to Coca-Cola's decision to address the problem of obesity in these here United States in a new ...More
- Nike Plus: Getting Engagement Right
Nike knows that somewhere deep inside, some of us would love to be the guy who runs through the ice to conquer the cold. And it knows that if we were that guy, we'd buy more ...More
- Exported From Detroit
The North American International Auto Show is like an aquarium full of tropical fish. It has that same endlessly fascinating, scintillating play of motion and color. ...More
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