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Microsoft, whose Windows operating system and applications are part of Dell's DNA, is said to be mulling a multibillion-dollar investment in the leveraged buyout of the company being engineered by … Read the whole story
BEVERAGESThe creative premise of the campaign, from Weiden + Kennedy, is that three groups of people are lost in the desert -- "cowboys," "showgirls" … Read the whole story
ELECTRONICSAccording to Kantar Worldpanel ComTech, Apple's iOS-powered devices remained the country's top-selling smartphone platform for the 12-week period ending Dec. 23. The devices had … Read the whole story
FINANCIAL SERVICESEsurance has launched a contest on Facebook as part of its South by Southwest 2013 sponsorship. The SXSW "Dream Gig" contest, hosted on the … Read the whole story
SPORTS"The Super Bowl has become like those old carnival barkers competing for your attention," says JP Aguirre, communication strategy director at Goodby, Silverstein & … Read the whole story
BOOK REVIEWIn some ways, it's a shame that A.G. Lafley and Roger L. Martin kick off their excellent "Playing to Win: How Strategy Really Works" … Read the whole story
Change.org, the online petition site, says that 25 advertisers have pulled ads from TMZ's Web site after the celebrity gossip news organization posted video … Read the whole story
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A few months ago, Facebook elevated a dozen Preferred Marketing Developers into an elite new class -- Strategic PMDs. As they see it, Zuckerberg … Read the whole story
