McDonald's Filet-O-Fish wrappers will carry the blue label of the Marine Stewardship Council, indicating that the wild-caught Alaska pollock the fast-food chain sells in its 14,000 outlets in the U.S. … Read the whole story
The campaign, created by marketing agency TRIS3CT, is part of Slim Jim's ongoing partnership with World Wrestling Entertainment and the annual WWE/USO "Tribute to … Read the whole story
"Our decision to use the Flaming Lips goes back eight or ten weeks. It was an organic process where they wrote the music, but … Read the whole story
Kia is going a bit outside the product corral to connect, humorously, with a larger issue. In this case it's the ontological conundrum of … Read the whole story
Nearly three-quarters of those who expressed a desire to have some professional support wanted that service to be comprehensive in its ability to help … Read the whole story
While Subway has had its PR challenges in the past few weeks, it ranked #1 in consumer perceptions of leading QSRs in 2012, for … Read the whole story
While football viewership has been declining, the National Retail Federation is predicting another record Super Bowl, with more than 179.1 million people expected to … Read the whole story
Mercedes-Benz and Volkswagen have released well-received teasers in anticipation of next Sunday. While consumers have an idea of what to expect from a handful … Read the whole story
Bayer HealthCare teamed up with the American Association of Feline Practitioners for a study that reveals that 78% of veterinarians believe that better care … Read the whole story
It is embarrassing, and a bit perplexing -- and admittedly a bit satisfying -- to watch the Coca-Cola Co. twist in the wind. Phony … Read the whole story
A group of Cowboys, Badlanders and Showgirls are lost in the desert. Who will reach the Coca-Cola mirage first? Super Bowl viewers, you decide. … Read the whole story
The blending of brand leadership with favorite brands and good citizenship creates a new psychology for leadership that must include an effective dialogue with … Read the whole story