Monday, January 28, 2013
  • Troops To Get Slim Jims Bearing Messages From Home

    The campaign, created by marketing agency TRIS3CT, is part of Slim Jim's ongoing partnership with World Wrestling Entertainment and the annual WWE/USO "Tribute to the Troops" program, as well as the brand's other troops-supporting efforts. ...Read the whole story

  • Flaming Lips Kiss Hyundai's Keystone Super Bowl Ad

    "Our decision to use the Flaming Lips goes back eight or ten weeks. It was an organic process where they wrote the music, but the decision to put the song on the album is only six days old. So, in a limited sense, we are in the music business." ...Read the whole story

  • Kia Answers Big Question In Super Bowl

    Kia is going a bit outside the product corral to connect, humorously, with a larger issue. In this case it's the ontological conundrum of baby origins, and how to explain that to kids. Here, Kia is connecting the human provenance question to the features of its Sorento crossover. ...Read the whole story

  • Consumers Want Professional Tech Support

    Nearly three-quarters of those who expressed a desire to have some professional support wanted that service to be comprehensive in its ability to help with technology set-up and workability. The category is ripe for growth; tech support revenues may exceed $8 billion by 2017. ...Read the whole story

  • BrandIndex: Subway Leads 2012's Best-Perceived QSRs

    While Subway has had its PR challenges in the past few weeks, it ranked #1 in consumer perceptions of leading QSRs in 2012, for the third year in a row. Subway's scores have quickly rebounded since complaints about the size of its "footlongs" emerged this month. ...Read the whole story

  • Despite Lower Football Ratings, Bowl May Set Record

    While football viewership has been declining, the National Retail Federation is predicting another record Super Bowl, with more than 179.1 million people expected to watch the Sunday, Feb. 3 matchup between the Baltimore Ravens and the San Francisco 49ers. ...Read the whole story

  • Marketers Roll Out Super Bowl Teasers

    Mercedes-Benz and Volkswagen have released well-received teasers in anticipation of next Sunday. While consumers have an idea of what to expect from a handful of advertisers, the rest of the ad playing field is wide open. There is, however, a general consensus on what can be expected. ...Read the whole story

  • Veterinarians: Cat Care Key To Growth

    Bayer HealthCare teamed up with the American Association of Feline Practitioners for a study that reveals that 78% of veterinarians believe that better care for cats represents one of the most significant, missed opportunities for the profession. The study found that 46% of veterinary clinics have recently started taking specific steps to increase visits among current feline patients, attract more cat-owning clients, and make their practices more "friendly" to cats. ...Read the whole story

Open Unhappiness

It is embarrassing, and a bit perplexing -- and admittedly a bit satisfying -- to watch the Coca-Cola Co. twist in the wind. Phony declarations of "bringing people together" will be a self-fulfilling prophecy, but that ...More

  • Countdown to the Super Bowl

    A group of Cowboys, Badlanders and Showgirls are lost in the desert. Who will reach the Coca-Cola mirage first? Super Bowl viewers, you decide. Find out how in today's Super Bowl edition of Out to Launch. ...More

  • The Changing Face Of Brand Leadership

    The blending of brand leadership with favorite brands and good citizenship creates a new psychology for leadership that must include an effective dialogue with audiences about what a brand stands for and the behaviors and values ...More