In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung … Read the whole story

Jimmy Fallon also played a role when he hosted the initial pitch for tweets, asking his social-media fan base to write (in 140 characters) … Read the whole story

The camera marketer has settled on nine local markets to air its ads during the game. Viewers in New York, Los Angeles, San Francisco, … Read the whole story

Ever since Jeff Rosenblum, a co-founder of Questus, started showing marketers "The Naked Brand," a documentary about advertising he made with Sherng-Lee Huang, he's … Read the whole story

Brands with positive scores across multiple social media dimensions have the greatest potential for market leadership and influence over customer experiences, according to Blueocean … Read the whole story

The deal makes BlackBerry presenting sponsor of the Trade Deadline show airing on NHL Network U.S. The big feature will be new handsets, which … Read the whole story

Overall, spending on the Valentine's Day holiday is expected to rise a bit to $18.6 billion, with those who celebrate (about 60% of U.S. … Read the whole story

The campaign's kickoff includes a partnership with "The Chew," ABC's daytime food talk show. During February, the show will feature weekly segments in which … Read the whole story

Will mom ruin this wedding? Find out in today's Super Bowl edition of Out to Launch. Read the whole story