Friday, February 1, 2013
DOJ Flexes Its Consumerist Muscle; Opposes Beer Dealby Thom Forbes

With a clear nod to the wallets of domestic beer guzzlers, the U.S. Department of Justice said yesterday that it would sue to block Anheuser-Busch InBev's bid to buy Mexico's Grupo Modelo, the maker of Corona beer, for $20.1 billion, which was announced last June. ...Read the whole story

  • electronics Samsung Mocks Super Bowl Rules by Aaron Baar

    In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung Mobile has released an online preview video in which Hollywood A-list stars Seth Rogen and Paul Rudd work to create an ad for "the big game." ...Read the whole story

  • automotive Tweets Drive Lincoln Super Bowl Creative by Karl Greenberg

    Jimmy Fallon also played a role when he hosted the initial pitch for tweets, asking his social-media fan base to write (in 140 characters) whacked-out road trip stories. The best of the contributions were chosen to make up the 30-second spot that runs in the third quarter. ...Read the whole story

  • super bowl GoPro's Strategy Does End Run Around Super Bowl by Carrie Cummings

    The camera marketer has settled on nine local markets to air its ads during the game. Viewers in New York, Los Angeles, San Francisco, Portland, Ore., Seattle, San Diego, Salt Lake City and Denver will see GoPro's Super Bowl effort sometime during the game. ...Read the whole story

  • Q&A: Will Any Brands Show Up Naked At Super Bowl? by Sarah Mahoney

    Ever since Jeff Rosenblum, a co-founder of Questus, started showing marketers "The Naked Brand," a documentary about advertising he made with Sherng-Lee Huang, he's become accustomed to fielding questions about what is and isn't breakthrough. ...Read the whole story

  • research Social Media Usage Drives Brand Leadership by Tanya Gazdik Irwin

    Brands with positive scores across multiple social media dimensions have the greatest potential for market leadership and influence over customer experiences, according to Blueocean Market Intelligence. The research and analytics company's "Social Media Effectiveness Index" measures business impact and identifies top performers. The global study assesses the social media effectiveness of Fortune 100 companies. ...Read the whole story

  • sports BlackBerry Touts 10 With The NHL by Karl Greenberg

    The deal makes BlackBerry presenting sponsor of the Trade Deadline show airing on NHL Network U.S. The big feature will be new handsets, which will be integrated into the broadcast. BlackBerry also will sponsor the editorial content for the Trade Deadline on NHL.com. ...Read the whole story

  • Cash-Strapped: Lovers To Spend Less This Year by Sarah Mahoney

    Overall, spending on the Valentine's Day holiday is expected to rise a bit to $18.6 billion, with those who celebrate (about 60% of U.S. adults) forking over a total of $130.97 on candy, cards, and gifts, compared with $126.03 last year. ...Read the whole story

  • food Canned Foods Get Multi-Year Campaign by Karlene Lukovitz

    The campaign's kickoff includes a partnership with "The Chew," ABC's daytime food talk show. During February, the show will feature weekly segments in which chefs "engage and educate" consumers about using canned foods in making recipes. ...Read the whole story

The Bug & I by Barbara Lippert

"Barbara Lippert owes an apology to every single non-black Jamaican for implying that they do not exist!" That's a snippet of one of the more polite notes of the hundreds I've received since Monday morning, when ...More


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