• electronicsSamsung Mocks Super Bowl Rules by Aaron Baar

  In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung Mobile has released an online preview video in which Hollywood A-list stars Seth Rogen and Paul Rudd work to create an ad for "the big game." ...Read the whole story

• automotiveTweets Drive Lincoln Super Bowl Creative by Karl Greenberg

  Jimmy Fallon also played a role when he hosted the initial pitch for tweets, asking his social-media fan base to write (in 140 characters) whacked-out road trip stories. The best of the contributions were chosen to make up the 30-second spot that runs in the third quarter. ...Read the whole story

• super bowlGoPro's Strategy Does End Run Around Super Bowl by Carrie Cummings

  The camera marketer has settled on nine local markets to air its ads during the game. Viewers in New York, Los Angeles, San Francisco, Portland, Ore., Seattle, San Diego, Salt Lake City and Denver will see GoPro's Super Bowl effort sometime during the game. ...Read the whole story

• Q&A: Will Any Brands Show Up Naked At Super Bowl? by Sarah Mahoney

  Ever since Jeff Rosenblum, a co-founder of Questus, started showing marketers "The Naked Brand," a documentary about advertising he made with Sherng-Lee Huang, he's become accustomed to fielding questions about what is and isn't breakthrough. ...Read the whole story

• researchSocial Media Usage Drives Brand Leadership by Tanya Irwin

  Brands with positive scores across multiple social media dimensions have the greatest potential for market leadership and influence over customer experiences, according to Blueocean Market Intelligence. The research and analytics company's "Social Media Effectiveness Index" measures business impact and identifies top performers. The global study assesses the social media effectiveness of Fortune 100 companies. ...Read the whole story

• sportsBlackBerry Touts 10 With The NHL by Karl Greenberg

  The deal makes BlackBerry presenting sponsor of the Trade Deadline show airing on NHL Network U.S. The big feature will be new handsets, which will be integrated into the broadcast. BlackBerry also will sponsor the editorial content for the Trade Deadline on NHL.com. ...Read the whole story

• Cash-Strapped: Lovers To Spend Less This Year by Sarah Mahoney

  Overall, spending on the Valentine's Day holiday is expected to rise a bit to $18.6 billion, with those who celebrate (about 60% of U.S. adults) forking over a total of $130.97 on candy, cards, and gifts, compared with $126.03 last year. ...Read the whole story

• foodCanned Foods Get Multi-Year Campaign by Karlene Lukovitz

  The campaign's kickoff includes a partnership with "The Chew," ABC's daytime food talk show. During February, the show will feature weekly segments in which chefs "engage and educate" consumers about using canned foods in making recipes. ...Read the whole story

• Who's A Frequent Flyer Member?
• Vonage Taps New Agencies
• Lincoln To Run Social Sourced Ad In Super Bowl
• JCPenney Suits Up With Dress For Success
• Kraft Foods Names Elsner As CMO

• The Bug & Iby Barbara Lippert

  "Barbara Lippert owes an apology to every single non-black Jamaican for implying that they do not exist!" That's a snippet of one of the more ... ...More

Will mom ruin this wedding? Find out in today's Super Bowl edition of Out to Launch. ...More

The Super Bowl is the largest stage for marketers, and a well-crafted, creative idea -- no matter if it's previewed ahead of time or held ... ...More

American Airlines took more than two years with IPG's FutureBrand to end up with their new logo. According to reports, it all started with a ... ...More