MediaPost Publications - Marketing Daily 02/05/2013

Rebranding AutoNation, Richard III And Muzak by Thom Forbes

The 180 non-luxury-car dealerships in 15 states that sell a broad swath of automobile nameplates from "coast to coast" under the direction of AutoNation CEO Mike Jackson will all be operating under the AutoNation banner come June, the company announced last week as it released an earnings report that beat expectations. ...Read the whole story

automotive Harley-Davidson Rides With Kid Rock For National Tour by Karl Greenberg
Harley is title sponsor of Kid Rock's "Rebel Soul" tour, which kicked off Feb. 2 in Kansas City. The company is putting products and experiences on the ground at each of the 60 planned tour stops, and themed "Rebel Soul" apparel at concerts and dealerships. ...Read the whole story
electronics Samsung Tops In Brand Engagement, Loyalty by Aaron Baar
"This is a big turnaround," Robert Passikoff, Brand Keys founder and president, tells Marketing Daily. "Samsung was always strong, but this is a bit of a switchover. It was a surprise. I guess it shouldn't have been. I've been watching their advertising, and I thought it was really good." ...Read the whole story
food Mr. Peanut Offers Sexy V-Day Video Cards On Facebook by Karlene Lukovitz
That naughty Mr. Peanut is at it again. This time, the iconic Planters brand character is starring in three humorously sexy Valentine's Day video e-cards designed for fans to share with their honeys. All of the video e-cards are through National Heart Health Month. ...Read the whole story
beverages Bud Scores A Touchdown With Baby Clydesdale by Tanya Gazdik Irwin
The final results are in, and Budweiser's "Brotherhood" ad featuring its iconic Clydesdales was indeed the most effective ad of the Super Bowl, according to Ace Metrix. In addition to the ubiquitous Clydesdale spot, Anheuser-Busch debuted three-and-a-half minutes of new ad creative, including spots for Anheuser-Busch's two newest brands, Budweiser Black Crown and Beck's Sapphire -- both of which made their national TV debut. ...Read the whole story
automotive Study: Young, Urban, Actives Over-Index On Cars by Karl Greenberg
Fifty-five percent of this group, per Outcast, owns at least two cars versus 37% of the general population, which means a 47% higher multi-car ownership rate. Twelve percent owns luxury vehicles, which is triple the general population, per the firm. ...Read the whole story

Who Stayed At The Hilton Garden Inn? by Nina Lentini
Top 10 DMAs in which adults who stayed at Hilton Garden Inn when traveling reside: ...Read the whole story
Microsoft Commits To Africa by Aaron Baar
Microsoft is launching a new effort to work toward Africa's economic development and improve the continent's global competitiveness. ...Read the whole story

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Help! Data!Medium
Jonathan Gardner writes that data is ubiquitous, and the "big data" era is nigh. "I work in a techie industry that's constantly discussing data, eating and even sleeping data - advertising technology. However, it has become abundantly clear in recent months that data is 'mainstream,' and not just for nerds anymore." At the jump, a few reasons everyone ("including your grandma," he writes) needs to really care about data, right now. Probably not my grandma. ...Read the whole story
Toyota, Ford Tops In 'CR' SurveyDetroit Bureau
Quick Serves Bring Out Grilled FishNation's Restaurant News
Deloitte: Emerging Markets' Fastest-growing RetailersCampaign India
Gibson To Oversee Diageo Brand DevelopmentMarketing Week
Pizza Hut Tries Sliders ... Pizza StyleChicago Tribune

#SocialTV Lessons From Oreo's Game-Day Win by Samuel Rosen

Oreo didn't just air a spot with a fleeting hashtag -- it gained followers for its just-launched Instagram channel; it created artifacts that can continue to be tweeted and share; it built a platform that can ...More

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