Rebranding AutoNation, Richard III And Muzak by Thom Forbes

The 180 non-luxury-car dealerships in 15 states that sell a broad swath of automobile nameplates from "coast to coast" under the direction of AutoNation CEO Mike Jackson will all be operating under the AutoNation banner come June, the company announced last week as it released an earnings report that beat expectations. ...Read the whole story

  • automotiveHarley-Davidson Rides With Kid Rock For National Tour by Karl Greenberg

    Harley is title sponsor of Kid Rock's "Rebel Soul" tour, which kicked off Feb. 2 in Kansas City. The company is putting products and experiences on the ground at each of the 60 planned tour stops, and themed "Rebel Soul" apparel at concerts and dealerships. ...Read the whole story

  • electronicsSamsung Tops In Brand Engagement, Loyalty by Aaron Baar

    "This is a big turnaround," Robert Passikoff, Brand Keys founder and president, tells Marketing Daily. "Samsung was always strong, but this is a bit of a switchover. It was a surprise. I guess it shouldn't have been. I've been watching their advertising, and I thought it was really good." ...Read the whole story

  • foodMr. Peanut Offers Sexy V-Day Video Cards On Facebook by Karlene Lukovitz

    That naughty Mr. Peanut is at it again. This time, the iconic Planters brand character is starring in three humorously sexy Valentine's Day video e-cards designed for fans to share with their honeys. All of the video e-cards are through National Heart Health Month. ...Read the whole story

  • beveragesBud Scores A Touchdown With Baby Clydesdale by Tanya Irwin

    The final results are in, and Budweiser's "Brotherhood" ad featuring its iconic Clydesdales was indeed the most effective ad of the Super Bowl, according to Ace Metrix. In addition to the ubiquitous Clydesdale spot, Anheuser-Busch debuted three-and-a-half minutes of new ad creative, including spots for Anheuser-Busch's two newest brands, Budweiser Black Crown and Beck's Sapphire -- both of which made their national TV debut. ...Read the whole story

  • automotiveStudy: Young, Urban, Actives Over-Index On Cars by Karl Greenberg

    Fifty-five percent of this group, per Outcast, owns at least two cars versus 37% of the general population, which means a 47% higher multi-car ownership rate. Twelve percent owns luxury vehicles, which is triple the general population, per the firm. ...Read the whole story

  • super bowl #SocialTV Lessons From Oreo's Game-Day Winby Samuel Rosen

    Oreo didn't just air a spot with a fleeting hashtag -- it gained followers for its just-launched Instagram channel; it created artifacts that can continue ... ...More

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