Thursday, February 7, 2013
  • Q&A: Joe Montana Dishes On Life As A Stain

    Talk about a rush for San Francisco 49ers fans -- not only did the second half of Super Bowl XLVII give them the thrill that their team might actually come back to win, it also included an appearance from 49ers legend Joe Montana, albeit as a salsa stain on a jersey. ...Read the whole story

  • Nielsen: Super Bowl Ads Most Liked, Remembered

    Doritos was this year's creative MVP for the second year running, with the "Goat 4 Sale" ad, the sixth time it has crowd-sourced creative. The ad was the most liked and most memorable, per the firm, which says 8 of the top 10 most memorable ads also placed among the top 10 most liked. ...Read the whole story

  • Campbell Enlists Celeb Chef In Heart-Health Campaign

    Campbell Soup Company, which has been a sponsor of the American Heart Association's "Go Red For Women" heart-health movement for seven years, is this year running an "Address Your Heart Kitchen Project" with celebrity-chef spokesperson Antonia Lofaso. ...Read the whole story

  • US Airways Rises To The Top in Customer Loyalty

    US Airways took a giant leap to the top of the heap in the 17th annual Brand Keys Customer Loyalty Engagement Index (CLEI). The airline, which only placed fifth last year (tied with JetBlue), beat out last year's top three finishers: Continental, Southwest and Delta. Continental has a fail-proof excuse for being knocked from the top -- the airline brand no longer exists since it was merged with United. ...Read the whole story

  • Banana Republic, Match.com Spread V-Day Love

    The meet-and greet mixers are scheduled to happen after hours in such key markets as New York, Los Angeles, San Francisco and Chicago, and the company says it expects them to shore up affinity for both the clothing company and the matchmaker. ...Read the whole story

  • Francois, Kuniskis On Chrysler's Wonderful Life

    It's still kind of hard to believe: a few years ago, Chrysler Group was like Jimmy Stewart on that bridge about to take a final swim in the frozen waters below. For Chrysler, the angel offering another chance to get it right was the Italian automaker Fiat Group S.P.A. If Stewart realized, finally, that his was a wonderful life, maybe the people at Chrysler Group are feeling that, too. ...Read the whole story

  • YUM Brands Target China, Register Euro Growth

    As YUM Brands continues its focus on China and emerging markets, it's ramping up advertising in France and Germany after expansion in both. ...Read the whole story

I'll Drink To That: Marketing Liquor To A 'SHOTS!' Culture

In a culture of extremism, it's easy to see why many brands serve themselves up as a dare to the shot-drinking crowd. But there's a bigger long-term opportunity to build a brand experience that offers a ...More

  • 5 Ways Marketing Pros Can Succeed In Digital Media

    Your brand has a story, and it's nearly impossible to tell that story without some form of digital media. Here are five ways you can step up your digital asset management game and keep the focus ...More