What's In A Nemo? by Thom Forbes

"Fighting Nemo!" warns the headline in the New York "Daily News." "City braces for the mega-Nor'easter with the cute name and the blizzard conditions." It seems to one jaded observer, who wrote a "weather" story or two for the "Daily News" a decade or three ago, that they are making storms the way they used to not make storms. "They" being the media and marketers who know that an apple is just an apple until it's a Jazz. ...Read the whole story

  • Chocolate Brands: Buzz Versus 'Love' by Karlene Lukovitz

    With Valentine's Day approaching, NetBase analyzed consumers' social media conversations about eight chocolate brands over the past year. Turns out that Hershey's has been getting the most social buzz, but Ferrero Rocher's chocolate hazelnut products are most "loved." ...Read the whole story

  • research Study Reveals Brands With Loyal Facebook Fans by Tanya Irwin

    A surprising survey reveals that a non-profit tops the list of brands with the most loyal Facebook fans. LoudDoor, a Facebook Insights preferred marketing developer, compiled millions of responses from Facebook fans of over 15,000 Facebook pages to determine the Top 20 brands with the most loyal fans. Top brands include St. Jude Children's Research Hospital, Facebook, Google, Walt Disney World and ALDI USA. ...Read the whole story

  • retail Study: For Stores, Social Media Still A Bust by Sarah Mahoney

    A new global study from PwC reports that last year, only 12% of consumers bought anything through social media. But the survey did highlight a rapidly growing willingness to interact with brands via social media, with 59% saying they follow brands through social channels -- up from 49% last year -- and 27% saying they have discovered brands they didn't know about this way, compared with 17% last year. ...Read the whole story

  • telecom Consumers Sharing Data Are More Satisfied by Aaron Baar

    "All in all, it's turned out well," Kirk Parsons, director of wireless services at J.D. Power, tells Marketing Daily. "They're reinventing the wheel about how [customers] think about data. Before, it had been about individual usage. Now they're thinking about it as a group dynamic." ...Read the whole story

  • automotive Ford Drives To The Fore In Brand Loyalty by Karl Greenberg

    The big mover was Ford, which had been in the middle of the pack before moving up to number two in last year's study. But wait. Where's Chevy? Brand Keys' Robert Passikoff says that respondents were largely truck owners, and Brand Keys just doesn't look at that segment now. ...Read the whole story

  • automotive Francois, Kuniskis On Chrysler's Wonderful Life, Part 2 by Karl Greenberg

    To get the recipe for success, "Marketing Daily" corralled Chrysler Group, LLC CMO Olivier Francois, and 20-year Chrysler veteran and now head of the Fiat brand in North America Tim Kuniskis. Here's the last piece of a two-parter. ...Read the whole story

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