Friday, February 8, 2013
  • Chocolate Brands: Buzz Versus 'Love'

    With Valentine's Day approaching, NetBase analyzed consumers' social media conversations about eight chocolate brands over the past year. Turns out that Hershey's has been getting the most social buzz, but Ferrero Rocher's chocolate hazelnut products are most "loved." ...Read the whole story

  • Study Reveals Brands With Loyal Facebook Fans

    A surprising survey reveals that a non-profit tops the list of brands with the most loyal Facebook fans. LoudDoor, a Facebook Insights preferred marketing developer, compiled millions of responses from Facebook fans of over 15,000 Facebook pages to determine the Top 20 brands with the most loyal fans. Top brands include St. Jude Children's Research Hospital, Facebook, Google, Walt Disney World and ALDI USA. ...Read the whole story

  • Study: For Stores, Social Media Still A Bust

    A new global study from PwC reports that last year, only 12% of consumers bought anything through social media. But the survey did highlight a rapidly growing willingness to interact with brands via social media, with 59% saying they follow brands through social channels -- up from 49% last year -- and 27% saying they have discovered brands they didn't know about this way, compared with 17% last year. ...Read the whole story

  • Consumers Sharing Data Are More Satisfied

    "All in all, it's turned out well," Kirk Parsons, director of wireless services at J.D. Power, tells Marketing Daily. "They're reinventing the wheel about how [customers] think about data. Before, it had been about individual usage. Now they're thinking about it as a group dynamic." ...Read the whole story

  • Ford Drives To The Fore In Brand Loyalty

    The big mover was Ford, which had been in the middle of the pack before moving up to number two in last year's study. But wait. Where's Chevy? Brand Keys' Robert Passikoff says that respondents were largely truck owners, and Brand Keys just doesn't look at that segment now. ...Read the whole story

  • Francois, Kuniskis On Chrysler's Wonderful Life, Part 2

    To get the recipe for success, "Marketing Daily" corralled Chrysler Group, LLC CMO Olivier Francois, and 20-year Chrysler veteran and now head of the Fiat brand in North America Tim Kuniskis. Here's the last piece of a two-parter. ...Read the whole story

So God Made A Whiner

Last year, Chrysler won the Super Bowl with a powerful, head-turning spot that seemed to sneak up out of nowhere, as opposed to those prelaunched on social media. Created by Wieden & Kennedy, it featured a ...More

  • 2013 - Beginning Of The End For PR Boomers

    The media landscape is evolving rapidly, and baby boomers are about to be left behind because of their inability to keep up with technology and the changing times. Media today is all about authenticity -- and ...More

  • What Google Enhanced Campaigns Changes Mean For Sophisticated Marketers

    Wednesday's announcement from Google promises to make a real impact on advertisers. These changes will undoubtedly meet Google's primary goal of increasing the adoption of mobile search advertising -- but unfortunately, this threatens to be at ...More