Marketing Daily
Monday, February 11, 2013

Top of The News

Apple Watchers See An iWatch Ticking
by Thom Forbes

"They're here again," write the jaded technology writers. No, they're not talking about another zombie offering from Hollywood. Rather, it's informed speculation in the mainstream press about Apple developing a … Read the whole story

  • AUTOMOTIVE
    Honda Tunes In Grammys With Social Gaming Program
    by Karl Greenberg

    Honda got into, and around, Sunday's Grammy Awards on CBS to spotlight the new Honda Civic. In addition to traditional advertising during the awards … Read the whole story

  • BRAND MARKETING
    No Saturday Mail Means Marketers Must Adjust
    by Aaron Baar

    "Anytime there's confusion in the business customer ranks, it can have an effect on mail volume," Jerry Cerasale, senior vice president of government affairs … Read the whole story

  • FOOD
    Eclectic Music Stars Perform For Miracle Whip
    by Karlene Lukovitz

    In the video -- a takeoff on music-industry concert benefits ("We Are the World," Band Aid, etc.) -- the singers/musicians join together to deliver … Read the whole story

  • TRAVEL
    Delta, Starwood Link Rewards Programs
    by Tanya Gazdik

    Delta Air Lines and Starwood Hotels and Resorts Worldwide are linking their loyalty initiatives in Crossover Rewards program. Beginning March 1, travelers enrolled in … Read the whole story

  • Super Bowl Spots Score Big Repeat Views Online
    by Steve McClellan

    Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the … Read the whole story

  • COMMENTARY
    The Miracle Machine That Keeps A Dying Magazine Alive
    by Bob Garfield, Featured Columnist

    'Smithsonian' is a good magazine. The ads are kind of fascinating too. But for a back page, the issue is financed wholly by direct-response … Read the whole story

  • COMMENTARY
    It's Ram, Darn It -- Not Dodge Ram
    by Karl Greenberg, Staff Writer

    Truck owners are probably as passionate and loyal to their truck's maker as they are to their own. You think it's hard for an … Read the whole story

  • COMMENTARY
    Marketing's Push-Pull Problem
    by Robert Wollan

    Many marketers have a "push-pull" problem: They spend a lot of time devising ways to pull in customers -- identifying the right buyer segments, … Read the whole story