• Honda Tunes In Grammys With Social Gaming Program

    Honda got into, and around, Sunday's Grammy Awards on CBS to spotlight the new Honda Civic. In addition to traditional advertising during the awards show, the automaker will launch a social media and in-game contextual marketing campaign with -- what else? -- a music theme. ...Read the whole story

  • No Saturday Mail Means Marketers Must Adjust

    "Anytime there's confusion in the business customer ranks, it can have an effect on mail volume," Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association, tells Marketing Daily. "You have to eliminate that legal uncertainty and do it quickly." ...Read the whole story

  • Eclectic Music Stars Perform For Miracle Whip

    In the video -- a takeoff on music-industry concert benefits ("We Are the World," Band Aid, etc.) -- the singers/musicians join together to deliver an original "anthem" that's a plea to consumers to try the much-misunderstood alternative to mayonnaise, rather than unfairly "prejudge" it. ...Read the whole story

  • Delta, Starwood Link Rewards Programs

    Delta Air Lines and Starwood Hotels and Resorts Worldwide are linking their loyalty initiatives in Crossover Rewards program. Beginning March 1, travelers enrolled in the two loyalty programs no longer have to choose between hotel points and frequent flyer miles as they will now earn both, along with a host of other crossover perks. The new program provides elite members of both loyalty programs with reciprocal benefits. ...Read the whole story

  • Super Bowl Spots Score Big Repeat Views Online

    Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the spots again online afterwards. More than half of the audience watched the big game on traditional TV sets at home (56%), per one survey, while 9% watched via Web-enabled TV sets. ...Read the whole story



It's Ram, Darn It -- Not Dodge Ram

Truck owners are probably as passionate and loyal to their truck's maker as they are to their own. You think it's hard for an automaker ... ...More

Marketing's Push-Pull Problem

Many marketers have a "push-pull" problem: They spend a lot of time devising ways to pull in customers -- identifying the right buyer segments, crafting ... ...More

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