Monday, February 11, 2013
  • Honda Tunes In Grammys With Social Gaming Program

    Honda got into, and around, Sunday's Grammy Awards on CBS to spotlight the new Honda Civic. In addition to traditional advertising during the awards show, the automaker will launch a social media and in-game contextual marketing campaign with -- what else? -- a music theme. ...Read the whole story

  • No Saturday Mail Means Marketers Must Adjust

    "Anytime there's confusion in the business customer ranks, it can have an effect on mail volume," Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association, tells Marketing Daily. "You have to eliminate that legal uncertainty and do it quickly." ...Read the whole story

  • Eclectic Music Stars Perform For Miracle Whip

    In the video -- a takeoff on music-industry concert benefits ("We Are the World," Band Aid, etc.) -- the singers/musicians join together to deliver an original "anthem" that's a plea to consumers to try the much-misunderstood alternative to mayonnaise, rather than unfairly "prejudge" it. ...Read the whole story

  • Delta, Starwood Link Rewards Programs

    Delta Air Lines and Starwood Hotels and Resorts Worldwide are linking their loyalty initiatives in Crossover Rewards program. Beginning March 1, travelers enrolled in the two loyalty programs no longer have to choose between hotel points and frequent flyer miles as they will now earn both, along with a host of other crossover perks. The new program provides elite members of both loyalty programs with reciprocal benefits. ...Read the whole story

  • Super Bowl Spots Score Big Repeat Views Online

    Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the spots again online afterwards. More than half of the audience watched the big game on traditional TV sets at home (56%), per one survey, while 9% watched via Web-enabled TV sets. ...Read the whole story

  • Macy's Has Banner Month, Ups Forecast

    Macy's says its January results were "outstanding," with same-store sales jumping 11.7% in the four-week period, and as a result, is upping its fourth-quarter earnings forecast. And online sales ( and combined) soared 48.9% in January. "Our sales were driven by our strategy to flow-in more fresh fashion goods in December to better serve post-holiday shoppers seeking new and interesting merchandise," Terry J. Lundgren, chairman/CEO, says in its release. ...Read the whole story

  • RadioShack Taps Walgreens Exec As CEO

    RadioShack has named Joseph C. Magnacca, currently an EVP at Walgreen Co., as its next CEO. Magnacca, who oversees all of Walgreen's marketing and merchandising operations across 8,000 stores, has also been named to the Fort Worth, Tex.-based retailer's board of directors. ...Read the whole story

  • Kay Jewelers Sending Lovebirds To Paris

    In a contest aimed at boosting Valentine's Day sales, Kay Jewelers is running a sweepstakes, with prizes including a week for two in Paris, as well as Open Hearts by Jane Seymour jewelry. Consumers can send one of its Open Hearts Valentine's Day e-cards, which they can do in stores, or online, or mobile. And in order to activate more social media, people can increase their chances of winning by inviting their Facebook friends to enter. ...Read the whole story

The Miracle Machine That Keeps A Dying Magazine Alive

'Smithsonian' is a good magazine. The ads are kind of fascinating too. But for a back page, the issue is financed wholly by direct-response advertisers and a mess of house ads for various Smithsonian enterprises. That's ...More

  • It's Ram, Darn It -- Not Dodge Ram

    Truck owners are probably as passionate and loyal to their truck's maker as they are to their own. You think it's hard for an automaker to conquest car customers? Trying to get truck owners to shift ...More

  • Marketing's Push-Pull Problem

    Many marketers have a "push-pull" problem: They spend a lot of time devising ways to pull in customers -- identifying the right buyer segments, crafting messages and making promises. But their efforts are frequently undermined by ...More