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"USA Today"'s Chris Woodyard reminds us that Dustin Hoffman was a squeaky-faced kid in "The Graduate" when an Alfa Romeo last took a memorable spin in the consciousness of the … Read the whole story
TELECOMThe pre-paid mobile carrier has marked Feb. 13 as "National Break Up Day," encouraging people who are in unhealthy relationships (particularly if those relationships … Read the whole story
RESTAURANTSFans who tweet about the sweetest things their sweethearts do @DunkinDonuts, using hashtag #DDSweetheart, earn chances to win a grand prize of two JetBlue … Read the whole story
PETSPurina Pro Plan dog food debuted a consumer-generated TV spot during one of the world's most famous dog shows. Viewers who tuned in Feb. … Read the whole story
RESEARCHDawn Lerman, executive director of the Center for Positive Marketing at Fordham University, tells "Marketing Daily" that the ranking reflects the center's overall purpose: … Read the whole story
APPARELUnder Armour is creating its own series of holidays this year to promote five major innovations and programs including a new apparel line called … Read the whole story
RETAIL"Traditional discretionary expenditures in recent years have fallen victim to tighter family budgets," says Pam Goodfellow, consumer insights director for BIGinsights. "However, there's no … Read the whole story
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Made in America represents a better way -- a trend that smart businesses should be leveraging. A brand that has developed authentic associations with … Read the whole story
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Consumers today need to be able to make purchase decisions more quickly by absorbing less information. Marketers need to restrain themselves and fight the … Read the whole story
