Top of The News
by Thom Forbes
American Airlines and US Airways will announce the details of their merger this morning after more than a year of to and fro, creating the world's largest carrier with the … Read the whole story
BEVERAGES
by Karlene Lukovitz
As of late afternoon on Wednesday, the brand's only mention on social media came around noon EST, when it posted, on its Facebook page, … Read the whole story
RETAIL
by Sarah Mahoney
Despite the continued strength of e-commerce and the constant lamentations from retailers about showrooming and online cannibalization, new data from consultants PwC shows that … Read the whole story
PETS
by Tanya Gazdik
Pet owners are more likely to celebrate Valentine's Day, according to Exponential Interactive. Their data showed that: people buying pet food and supplies (for … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Toyota is a big-time leader in the 24th annual J.D. Power & Associates Vehicle Dependability study, which measures problems experienced during the past 12 … Read the whole story
RETAIL
by Sarah Mahoney
BDO, which regularly measures the mood of retail executives, says that mobile strategies are finally toddling out of their infancy, and that 60% of … Read the whole story
SPORTS
by Karl Greenberg
To get discounts on apparel, American Express cardmembers have to sync their cards with their Facebook, Foursquare or Twitter account. The company says doing … Read the whole story
BEVERAGES
by Karlene Lukovitz
The petition is based on the FDA's classification of high fructose corn syrup (HFCS), sucrose and other sugars as "generally recognized as safe" (GRAS) … Read the whole story
BEVERAGES
by Karlene Lukovitz
"This work redefines the benchmark of open-sourced excellence," said Jonathan Mildenhall, Coke's VP of global advertising strategy and content excellence, adding that "American Idol" … Read the whole story
COMMENTARY
by
It was the lunge seen round the world: Senator Marco Rubio got cottonmouth during his live, televised response to President Obama's State of the … Read the whole story
COMMENTARY
by Susan Ganeshan
Romance might be in the air for some today, but it's a safe bet that most chief marketing officers and chief operating officers are … Read the whole story
COMMENTARY
by Len Stein
Brand stewards have long employed a litany of military terms -- Strategy, Campaign, Target, Launch -- to discuss marketing efforts. Thinking and speaking as … Read the whole story