American, US Airways Deal Takes Off by Thom Forbes

American Airlines and US Airways will announce the details of their merger this morning after more than a year of to and fro, creating the world's largest carrier with the muscle mass to compete more effectively with United and Delta, who have themselves bulked up in recent years. The boards of both airlines approved the deal yesterday, according to a release issued early this morning on the US Airways website. ...Read the whole story

  • beverages Did Poland Spring Blow Its Big Close-Up? by Karlene Lukovitz

    As of late afternoon on Wednesday, the brand's only mention on social media came around noon EST, when it posted, on its Facebook page, a photo (shown here) of a Poland Spring bottle in front of a lighted makeup mirror, with the comment: "Reflecting on our cameo. What a night!" ...Read the whole story

  • retail Online Sales Cannibalizing Retail? Nope, Says PwC by Sarah Mahoney

    Despite the continued strength of e-commerce and the constant lamentations from retailers about showrooming and online cannibalization, new data from consultants PwC shows that shoppers are actually spending more with their favorite multichannel retailers. ...Read the whole story

  • pets Pet Owners Love Valentine's Day by Tanya Irwin

    Pet owners are more likely to celebrate Valentine's Day, according to Exponential Interactive. Their data showed that: people buying pet food and supplies (for both dog and cats) have a propensity to spend money on Valentine's Day products more than any other category. Dog owners tend to spend more than cat owners, Exponential Vice President Ken Nelson tells Marketing Daily. ...Read the whole story

  • automotive Toyota Tops In Vehicle Dependability ... Again by Karl Greenberg

    Toyota is a big-time leader in the 24th annual J.D. Power & Associates Vehicle Dependability study, which measures problems experienced during the past 12 months by original owners of three-year-old vehicles. Lexus is on top overall for the second year in a row. ...Read the whole story

  • retail Survey: For Retailers, Mobile Has Really Arrived by Sarah Mahoney

    BDO, which regularly measures the mood of retail executives, says that mobile strategies are finally toddling out of their infancy, and that 60% of retailers plan to maintain their investment in mobile in the year ahead, while 38% intend to pump it up. ...Read the whole story

  • sports NBA, AmEx Roll Out Live Online For All-Stars by Karl Greenberg

    To get discounts on apparel, American Express cardmembers have to sync their cards with their Facebook, Foursquare or Twitter account. The company says doing so unlocks a one-time $10 statement credit if customers spend $30 or more at www.NBAStore.com. ...Read the whole story

  • beverages CSPI Petitions FDA: Limit Added Sugar In Beverages by Karlene Lukovitz

    The petition is based on the FDA's classification of high fructose corn syrup (HFCS), sucrose and other sugars as "generally recognized as safe" (GRAS) - a designation that requires scientific consensus that the ingredient is safe at the levels consumed. ...Read the whole story

  • beverages Coke To Air Open-Sourced V-Day Ad On 'American Idol' by Karlene Lukovitz

    "This work redefines the benchmark of open-sourced excellence," said Jonathan Mildenhall, Coke's VP of global advertising strategy and content excellence, adding that "American Idol" is by far the biggest stage the company has given to crowd-sourced content. ...Read the whole story

  • The Lunge That Refreshes by Barbara Lippert

    It was the lunge seen round the world: Senator Marco Rubio got cottonmouth during his live, televised response to President Obama's State of the Union ... ...More

insight CMOs And COOs: Finally, A Love Story by Susan Ganeshan

Romance might be in the air for some today, but it's a safe bet that most chief marketing officers and chief operating officers are not ... ...More

perspective Marketers - Time To Talk Love, Not War by Len Stein

Brand stewards have long employed a litany of military terms -- Strategy, Campaign, Target, Launch -- to discuss marketing efforts. Thinking and speaking as if ... ...More

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