Thursday, February 14, 2013
  • Did Poland Spring Blow Its Big Close-Up?

    As of late afternoon on Wednesday, the brand's only mention on social media came around noon EST, when it posted, on its Facebook page, a photo (shown here) of a Poland Spring bottle in front of a lighted makeup mirror, with the comment: "Reflecting on our cameo. What a night!" ...Read the whole story

  • Online Sales Cannibalizing Retail? Nope, Says PwC

    Despite the continued strength of e-commerce and the constant lamentations from retailers about showrooming and online cannibalization, new data from consultants PwC shows that shoppers are actually spending more with their favorite multichannel retailers. ...Read the whole story

  • Pet Owners Love Valentine's Day

    Pet owners are more likely to celebrate Valentine's Day, according to Exponential Interactive. Their data showed that: people buying pet food and supplies (for both dog and cats) have a propensity to spend money on Valentine's Day products more than any other category. Dog owners tend to spend more than cat owners, Exponential Vice President Ken Nelson tells Marketing Daily. ...Read the whole story

  • Toyota Tops In Vehicle Dependability ... Again

    Toyota is a big-time leader in the 24th annual J.D. Power & Associates Vehicle Dependability study, which measures problems experienced during the past 12 months by original owners of three-year-old vehicles. Lexus is on top overall for the second year in a row. ...Read the whole story

  • Survey: For Retailers, Mobile Has Really Arrived

    BDO, which regularly measures the mood of retail executives, says that mobile strategies are finally toddling out of their infancy, and that 60% of retailers plan to maintain their investment in mobile in the year ahead, while 38% intend to pump it up. ...Read the whole story

  • NBA, AmEx Roll Out Live Online For All-Stars

    To get discounts on apparel, American Express cardmembers have to sync their cards with their Facebook, Foursquare or Twitter account. The company says doing so unlocks a one-time $10 statement credit if customers spend $30 or more at www.NBAStore.com. ...Read the whole story

  • CSPI Petitions FDA: Limit Added Sugar In Beverages

    The petition is based on the FDA's classification of high fructose corn syrup (HFCS), sucrose and other sugars as "generally recognized as safe" (GRAS) - a designation that requires scientific consensus that the ingredient is safe at the levels consumed. ...Read the whole story

  • Coke To Air Open-Sourced V-Day Ad On 'American Idol'

    "This work redefines the benchmark of open-sourced excellence," said Jonathan Mildenhall, Coke's VP of global advertising strategy and content excellence, adding that "American Idol" is by far the biggest stage the company has given to crowd-sourced content. ...Read the whole story

The Lunge That Refreshes

It was the lunge seen round the world: Senator Marco Rubio got cottonmouth during his live, televised response to President Obama's State of the Union address. So Rubio suddenly lurched left of camera range to gulp ...More

  • CMOs And COOs: Finally, A Love Story

    Romance might be in the air for some today, but it's a safe bet that most chief marketing officers and chief operating officers are not sending each other flowers. Successful organizations know that coordinating marketing and ...More

  • Marketers - Time To Talk Love, Not War

    Brand stewards have long employed a litany of military terms -- Strategy, Campaign, Target, Launch -- to discuss marketing efforts. Thinking and speaking as if marketing is warfare is not the way to win hearts. Marketers ...More