Marketing Daily
Friday, February 15, 2013
  • BlackBerry Is Showing Signs Of Life

    "It's very, very good news for BlackBerry, but it's early days," says Ted Marzilli, senior vice president and managing director of BrandIndex. "But it's ... Read the whole story

  • Golf Shoe, Apparel Brand FootJoy Launches Campaign

    Golf shoe and apparel company FootJoy recently launched a broadcast and print advertising campaign to support the brand's new tagline, "FJ. The Mark of ... Read the whole story

  • Best Western Focuses On People, Not Perks

    Best Western International is breaking away from the trend of amenity-based advertising and launching a major new campaign that shifts the spotlight back onto ... Read the whole story

  • Survey Probes People's Food-Site Engagement

    A new survey, conducted this month by The Hartman Group among its opt-in HartmanSalt.com consumer panel/community members, finds that 45% of respondents visit food- ... Read the whole story

  • Scion's Murtha: Focus Shifts But Not Identity

    The latest program, "Make Every Second Count," by long-time AOR Attik, features young culinary, promotional, retail and design entrepreneurs documenting their daily lives with ... Read the whole story

  • Dealers Must Adapt To Mobile Millennials

    If you aren't reaching Millennials on mobile devices, you probably aren't reaching them. That is no less true in the auto sector, particularly when ... Read the whole story

  • Bringing Beer To Life

    "If you're not storytelling, I think you're dead in the water." So admits Stevie Benjamin, director of media at MillerCoors, who will speak at ... Read the whole story

  • Think Like The Competition

    As part of developing a go-to-market plan for innovations and/or market strategies, marketers consider technology, functionality, customer segments and requirements, channels and partners, pricing ... Read the whole story