Friday, February 15, 2013
  • BlackBerry Is Showing Signs Of Life

    "It's very, very good news for BlackBerry, but it's early days," says Ted Marzilli, senior vice president and managing director of BrandIndex. "But it's sort of the first chapter of a story being written. Is it sustainable and does it lead to additional action on the part of consumers?" ...Read the whole story

  • Golf Shoe, Apparel Brand FootJoy Launches Campaign

    Golf shoe and apparel company FootJoy recently launched a broadcast and print advertising campaign to support the brand's new tagline, "FJ. The Mark of a Player." The new advertising creative is the first phase of an larger campaign that will reach avid players through broadcast, digital, mobile and social marketing channels. ...Read the whole story

  • Best Western Focuses On People, Not Perks

    Best Western International is breaking away from the trend of amenity-based advertising and launching a major new campaign that shifts the spotlight back onto the people who provide the hospitality. The hotel chain's new "Stay With People Who Care" campaign launches this month and is supported by a mix of advertising, sponsorships and social media strategies. The campaign is rooted in research that showed customer care, personalized service and supporting local businesses were key for travelers when picking a hotel brand, but are virtually ignored in current hotel advertising. ...Read the whole story

  • Survey Probes People's Food-Site Engagement

    A new survey, conducted this month by The Hartman Group among its opt-in consumer panel/community members, finds that 45% of respondents visit food- and beverage-related Web sites during the course of a week. ...Read the whole story

  • Scion's Murtha: Focus Shifts But Not Identity

    The latest program, "Make Every Second Count," by long-time AOR Attik, features young culinary, promotional, retail and design entrepreneurs documenting their daily lives with the brand. Scion VP Doug Murtha talks about how -- and why -- Scion's message has evolved. ...Read the whole story

  • Dealers Must Adapt To Mobile Millennials

    If you aren't reaching Millennials on mobile devices, you probably aren't reaching them. That is no less true in the auto sector, particularly when prospects are within a stone's throw of purchase. Unfortunately, a lot of dealerships subscribe to an old-school philosophy. ...Read the whole story

  • Turn Taps Murphy In Advisory Role

    Cloud-based marketing platform Turn has appointed industry veteran Mike Murphy as advisor. The former VP of global sales at Facebook has held positions spanning the technology, publishing and social marketing industries, and brings more than 20 years of advertising and sales experience to this new role. ...Read the whole story

  • T-Mobile Sponsors Latin Awards Show

    T-Mobile has signed on as the first-ever presenting sponsor of the "Premio Lo Nuestro," Latin Music Awards to be shown on the Univision Network later this month. ...Read the whole story

Bringing Beer To Life

"If you're not storytelling, I think you're dead in the water." So admits Stevie Benjamin, director of media at MillerCoors, who will speak at the 2013 ANA Media Leadership Conference, February 24-26, in Miami, Fla. Benjamin ...More

  • Think Like The Competition

    As part of developing a go-to-market plan for innovations and/or market strategies, marketers consider technology, functionality, customer segments and requirements, channels and partners, pricing and promotion. Thinking about these from the perspective of your competition provides ...More