Warren Buffet tossed another haloed brand into his shopping cart yesterday, adding 50% of Heinz to all the other All-American staples he's backed or owns outright. Buffet's Berkshire Hathaway and private equity partner 3G Capital, which will be in control of operations at Heinz, will pay a record $23 in billion at checkout and will assume another $5 billion in debt. Berkshire itself is shelling out $12 billion - more than $4 billion in cash -- for its 50% stake. ...
"It's very, very good news for BlackBerry, but it's early days," says Ted Marzilli, senior vice president and managing director of BrandIndex. "But it's ... Read the whole story
Golf shoe and apparel company FootJoy recently launched a broadcast and print advertising campaign to support the brand's new tagline, "FJ. The Mark of ... Read the whole story
Best Western International is breaking away from the trend of amenity-based advertising and launching a major new campaign that shifts the spotlight back onto ... Read the whole story
A new survey, conducted this month by The Hartman Group among its opt-in HartmanSalt.com consumer panel/community members, finds that 45% of respondents visit food- ... Read the whole story
The latest program, "Make Every Second Count," by long-time AOR Attik, features young culinary, promotional, retail and design entrepreneurs documenting their daily lives with ... Read the whole story
If you aren't reaching Millennials on mobile devices, you probably aren't reaching them. That is no less true in the auto sector, particularly when ... Read the whole story
"If you're not storytelling, I think you're dead in the water." So admits Stevie Benjamin, director of media at MillerCoors, who will speak at ... Read the whole story