Buffet Adds Some Relish To His Brands by Thom Forbes

Warren Buffet tossed another haloed brand into his shopping cart yesterday, adding 50% of Heinz to all the other All-American staples he's backed or owns outright. Buffet's Berkshire Hathaway and private equity partner 3G Capital, which will be in control of operations at Heinz, will pay a record $23 in billion at checkout and will assume another $5 billion in debt. Berkshire itself is shelling out $12 billion - more than $4 billion in cash -- for its 50% stake. ...Read the whole story

  • electronics BlackBerry Is Showing Signs Of Life by Aaron Baar

    "It's very, very good news for BlackBerry, but it's early days," says Ted Marzilli, senior vice president and managing director of BrandIndex. "But it's sort of the first chapter of a story being written. Is it sustainable and does it lead to additional action on the part of consumers?" ...Read the whole story

  • Golf Shoe, Apparel Brand FootJoy Launches Campaign by Karl Greenberg

    Golf shoe and apparel company FootJoy recently launched a broadcast and print advertising campaign to support the brand's new tagline, "FJ. The Mark of a Player." The new advertising creative is the first phase of an larger campaign that will reach avid players through broadcast, digital, mobile and social marketing channels. ...Read the whole story

  • hospitality Best Western Focuses On People, Not Perks by Tanya Irwin

    Best Western International is breaking away from the trend of amenity-based advertising and launching a major new campaign that shifts the spotlight back onto the people who provide the hospitality. The hotel chain's new "Stay With People Who Care" campaign launches this month and is supported by a mix of advertising, sponsorships and social media strategies. The campaign is rooted in research that showed customer care, personalized service and supporting local businesses were key for travelers when picking a hotel brand, but are virtually ignored in current hotel advertising. ...Read the whole story

  • food and beverages Survey Probes People's Food-Site Engagement by Karlene Lukovitz

    A new survey, conducted this month by The Hartman Group among its opt-in HartmanSalt.com consumer panel/community members, finds that 45% of respondents visit food- and beverage-related Web sites during the course of a week. ...Read the whole story

  • automotive Scion's Murtha: Focus Shifts But Not Identity by Karl Greenberg

    The latest program, "Make Every Second Count," by long-time AOR Attik, features young culinary, promotional, retail and design entrepreneurs documenting their daily lives with the brand. Scion VP Doug Murtha talks about how -- and why -- Scion's message has evolved. ...Read the whole story

  • automotive Dealers Must Adapt To Mobile Millennials by Karl Greenberg

    If you aren't reaching Millennials on mobile devices, you probably aren't reaching them. That is no less true in the auto sector, particularly when prospects are within a stone's throw of purchase. Unfortunately, a lot of dealerships subscribe to an old-school philosophy. ...Read the whole story

  • q & a Bringing Beer To Life by Ken Beaulieu

    "If you're not storytelling, I think you're dead in the water." So admits Stevie Benjamin, director of media at MillerCoors, who will speak at the ... ...More

insight Think Like The Competition by Laura Patterson

As part of developing a go-to-market plan for innovations and/or market strategies, marketers consider technology, functionality, customer segments and requirements, channels and partners, pricing and ... ...More

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