Marketing Makes Strange Bedfellows by Thom Forbes

In a world where a company that runs private prisons puts its name on a college football stadium, we shouldn't be surprised to see an automobile company offer solar panels for homeowners as an incentive to buy its vehicles. Should we? ...Read the whole story

  • apparel Zulily Breaks First TV Campaign by Sarah Mahoney

    "There was no specific trigger for us to move into TV now, but we've been hitting lots of milestones, and felt we were ready to start testing TV as our next marketing medium," Jessica Shapiro, director of brand and communications for the company, tells "Marketing Daily." ...Read the whole story

  • automotive Ford Puts Social At Center Of Fiesta Movement Program by Karl Greenberg

    "Fiesta Movement: A Social Remix" will feature 100 "agents" with a big online following. They will be an ethnically diverse group of "vibrant voices and talented storytellers" chosen both for their digital popularity and for having personalities and lifestyles aligning with the Fiesta zeitgeist. ...Read the whole story

  • food Honey Maid Site, TV Spots Spotlight Kids' Creativity by Karlene Lukovitz

    The winner and a parent will travel to New York City to participate in a writer's workshop with "My Weird School" book series author Dan Gutman at HarperCollins's headquarters and work with the author to turn the idea into a real book. ...Read the whole story

  • electronics Market Saturation Impedes Sales In Category by Aaron Baar

    According to The NPD Group, overall sales for the U.S. consumer technology industry were down 2% in 2012 to just about $143 billion. That decline follows a 1% drop in sales in 2011. Overall, consumer technology sales have declined $4 billion since 2010, according to NPD. ...Read the whole story

  • beverages New Milk Board Campaign: The Natural Rozerem by Karl Greenberg

    The effort, via Huntington Beach, Calif.-based advertising partner Grupo Gallegos, centers on 30-second Spanish-language ads that hold the plot twist -- one doesn't realize that the wildly chromatic, impossible circumstances are actually someone's dreams -- until the end. ...Read the whole story

  • insight Facebook's Graph Search Ignites Race To Go Local by Jamie Tedford

    Nearby's new mobile discovery functionality has important implications, but did not generate nearly as much buzz as last week's Graph Search announcement. Graph Search elevates ... ...More

advice Non-Responders: Before You Cut by John Giaquinto

Looking at non-responders and eliminating them from a future targeted marketing campaign seems to be a "best practice." Before you begin cutting down your target ... ...More

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