Friday, February 22, 2013
  • No-'DUM': T-Mobile Offers New Prepaid Brand

    "We wanted to create a completely new offering from the ground up for a new segment for customers, which the bigger brand may not be able to serve," Shailendra Gujarati, marketing director for GoSmart Mobile, tells "Marketing Daily." ...Read the whole story

  • Recession's Permanent Change: Breadwinning Wives

    A new analysis of women's earnings over the last three recessions shows that recessions don't just cause women to earn a greater share of household finances in crunch times. They seem to permanently alter the balance of family paychecks. ...Read the whole story

  • SodaStream, Applebee's Top Most Innovative Food List

    SodaStream and Applebee's head Fast Company's 2013 rankings of "The World's 10 Most Innovative Companies in Food." The food-company ranking is among 24 industry/market-sector rankings this year, in addition to Fast Company's overall "World's 50 Most Innovative Companies" ranking. ...Read the whole story

  • Hyundai Has Big Voice In Big Place With Oscars

    The automaker, in its fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast, will run nine ads comprising seven 30-second spots touting as many models during the ceremony, and two 30-second ads during pre-show coverage. ...Read the whole story

  • Gold Uses Real Imagery In Campaign

    SPDR Gold Shares has launched a new campaign created in partnership with the World Gold Council and State Street Global Advisors. The campaign, created by The Gate, New York, features print and digital ads, with images and content taken on-site at an active gold foundry. ...Read the whole story

  • Nike Acts Quickly On Pistorius

    David Steinberg, founder and CEO of Manhattan-based marketing firm XL Marketing, says Nike is now acting expediently to back away from Pistorius. "Yes, it's a knee-jerk reaction, because in the past they have stood by athletes and it has come back to burn them." ...Read the whole story

The Journey To Customer Experience Maturity

Smart companies want to deliver the best customer experience possible because they understand that good experience is the key driver of customer loyalty. The journey to customer experience maturity requires a six-step process of rethinking the ...More


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