June 3 - 6, 2024
Friday, February 22, 2013
Top of The News
This Sunday's "New York Times Magazine" cover story, "The Extraordinary Science of Addictive Junk Food," stirs up the debate over just how sincere some major food and beverage companies are … Read the whole story
TELECOM"We wanted to create a completely new offering from the ground up for a new segment for customers, which the bigger brand may not … Read the whole story
RESEARCHA new analysis of women's earnings over the last three recessions shows that recessions don't just cause women to earn a greater share of … Read the whole story
FOOD AND BEVERAGESSodaStream and Applebee's head Fast Company's 2013 rankings of "The World's 10 Most Innovative Companies in Food." The food-company ranking is among 24 industry/market-sector … Read the whole story
AUTOMOTIVEThe automaker, in its fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast, will run nine ads comprising seven 30-second spots … Read the whole story
FINANCIAL SERVICESSPDR Gold Shares has launched a new campaign created in partnership with the World Gold Council and State Street Global Advisors. The campaign, created … Read the whole story
APPARELDavid Steinberg, founder and CEO of Manhattan-based marketing firm XL Marketing, says Nike is now acting expediently to back away from Pistorius. "Yes, it's … Read the whole story
- COMMENTARY
Smart companies want to deliver the best customer experience possible because they understand that good experience is the key driver of customer loyalty. The … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
Robyn DeFina - Sweet Loren’s, SVP of Marketing
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