• Vehicle Purchase Doesn't 'End' With Purchase

    The firms suggest social direct marketing is important during the "declaration of purchase" phase, because automakers can connect with other potential buyers and offer relevant added-value benefits and "amplify the joy generated by the purchase." ...Read the whole story

  • Mobile's Retail Power Comes From ... The Couch?

    Research from Kantar Retail reports that smartphone owners are more likely to use their devices at home or at work, not while traveling or in stores. But that's just one way that retailers continue to misunderstand digital and mobile's growing influence on sales. ...Read the whole story

  • Samuel Adams To Launch Boston Lager In Cans

    The Boston Beer Co. has spent two years doing sensory research that will culminate in the launch of the "Sam Can" in summer 2013, featuring Samuel Adams Boston Lager. No pictures were available yet of the can, which "aims to provide a drinking experience that is closer to the taste and comfort of drinking beer from a glass," according to the Boston-based brewing company. ...Read the whole story

  • Report: Key Health/Wellness Trends And Ingredients

    Offering foods that are consistent with the nutritional guidelines in the federal Dietary Guidelines for Americans has become a particularly key strategy in winning over consumers, according to a new report from market researcher/publisher Packaged Facts. ...Read the whole story

  • Goodyear, NASCAR Partnership Burns Rubber In Daytona

    Goodyear's campaign, via Austin's GSD&M Idea City and Boston's Digitas, makes the demands of NASCAR's bruising race environment a halo for the tire brand by exploiting the fact that all NASCAR race cars have to be shoed in Goodyear tires, as part of the partnership. ...Read the whole story

  • Smart TV Growth Is Set To Explode

    "Consumers are now increasingly buying big-screen TVs that include the Internet capabilities, even if they're specifically looking for [those capabilities] or not," Veronica Thayer, TV systems analyst at IHS Screen Digest, tells Marketing Daily. ...Read the whole story

  • Greenies, Banfield, PetSmart Join For Event

    Participating PetSmart stores will host Pet Dental Checkup Days March 2 and 3 from 2 to 4 p.m. Banfield Pet Hospital veterinary technicians and Greenies representatives will facilitate free in-store oral health assessments for dogs and cats. ...Read the whole story



Rethinking Your Operational Blueprint

As a marketer, how can you strive to walk the talk, ensure that belief aligns with reality for both management and staff, and make the ... ...More

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