Monday, July 14, 2014
  • Gillette Home Run Derby Ties ProGlide Razor To Charity

    If either target is hit during the Derby by one of the participants, the baseball league and Gillette will give a one-time donation of $300,000 from Gillette. The company says the goal is to beat the $615,000 number set in 2012. ...Read the whole story

  • Youth Games Music To Samsung's Ears

    "Through this campaign, Samsung hopes to inspire young people around the world to enjoy the fun and exciting moments of the Youth Olympic Games," Jamie Park, director and head of experiential marketing group, IT and mobile marketing at Samsung. ...Read the whole story

  • 'I'm bored': Parents Spend More On Kids This Summer

    Day trips remain the most popular activity for families, with 77% of those with kids under 18 planning at least one such outing, an 8% increase from last year. And 48% have kids participating on sports teams, a 9% increase, an average of $187. ...Read the whole story

  • Infiniti's Global Chief Becomes Cadillac's Global Chief

    Analysts say he's leaving Infiniti too early, and arriving at GM not a moment too soon. Jesse Toprak, chief auto analyst at tells "Marketing Daily" that it's something of a 'strategy interruptus' for Infiniti now. ...Read the whole story

  • FirstBank Enlists An Amish Spokesman

    "Most banks have a mobile banking app. We wanted to illustrate that FirstBank's is very user-friendly and convenient. Customer adoption of the app has been outstanding," Brian Jensen, SVP Marketing, FirstBank tells "Marketing Daily." ...Read the whole story

  • Taco Bell Hops On Protein Craze

    With the Paleo Diet in full swing, and protein content being pumped up or spotlighted in all kinds of packaged foods and beverages, and on casual and fine-dining menus, it's no surprise that QSRs would also look to capitalize on the trend. ...Read the whole story

    Around The Net

    • Hardee's, Carl's Jr. Reverse Names, Tout HealthBurger Business

      Hardee's and Carl's Jr. are known for unabashedly huge calorie counts aimed at pleasing younger coronary freewheelers. But now, using spelling as a metaphor, the Hardee's Food Systems chains have created websites with URLs that are their names backwards ( and "A little healthier. Just as tasty" is the tagline for the sites. Each site provides suggestions for eating as healthy as possible at the two chains. This includes the availability of low-carb, lettuce-wrapped burgers and chicken sandwiches. ...Read the whole story

    • Sotheby's Teams With EBayNew York Times

      It seems customers are ready to go online to buy Calder sculptures, Van Gogh and Persian rugs. Sotheby's and eBay plan to announce today that they have formed a partnership to stream Sotheby's sales worldwide. Starting this fall, most of Sotheby's New York auctions will be broadcast live on a new section of eBay's website. Then comes online-only sales and streamed auctions taking place anywhere from Hong Kong to Paris to London. ...Read the whole story

    • P&G And Pantene's Agency In India Learn Social LessonLiveMint
    • LeBron's Homecoming Equals Big Cash For Cleveland Adweek
    • Total Recall Hits Two-Wheeled Harleys Detroit Bureau