Friday, July 25, 2014
  • Only Half of CMOs Feel Fairly Compensated

    Only 48% of chief marketing officers feel fairly compensated, according to the CMO Council's first comprehensive compensation report. Not surprisingly, CMOs who make more money are more likely to feel fairly compensated. ...Read the whole story

  • Best-Loved Grocers: Hy-Vee, Publix, Wegmans, Costco

    Despite declining traffic and spending, most Americans say traditional grocery stores are still their preferred brand. "It's not a popularity contest," Michael Treboni, EVP of retail professional services at Nielsen, tells "Marketing Daily." "The highest familiarity does not always result in the leading score. Leading with quality and driving purchase consideration often pays off with positive brand equity." ...Read the whole story

  • Acura Ranks Highest In Web Site Satisfaction

    The kinds of vehicles that car shoppers want, and the age and income of the shopper, influence the online content they gravitate toward when they are shopping online, according to the new J.D. Power 2014 Manufacturer Website Evaluation Study. ...Read the whole story

  • Safety Dropping Down Auto Consideration List

    With Chevrolet having ordered yet another rounds of recalls this month, one might expect that the news would have a strong and immediately adverse effect on consumer consideration of the brand. According to new data from YouGov, however, Americans who are worried about Chevrolet product safety are in the minority. ...Read the whole story

  • Holiday Inn Launches 'Journey to Extraordinary' Campaign

    A campaign from InterContinental Hotels Group's Holiday Inn celebrates the inspiring journeys of its many guests, by sharing their unique narratives through the brand's first digitally led, multimedia marketing approach. ...Read the whole story

    Pro Surfing Can Be A Sofa Sport

    Surfing isn't easy. It looks easy but it isn't. I've tried it. The board always turns sideways and hits you like George Foreman when a wave rolls in. Then you have to paddle out, which completely ...More