• researchOnly Half of CMOs Feel Fairly Compensatedby Karlene Lukovitz

  Only 48% of chief marketing officers feel fairly compensated, according to the CMO Council's first comprehensive compensation report. Not surprisingly, CMOs who make more money are more likely to feel fairly compensated. ...Read the whole story

• retailBest-Loved Grocers: Hy-Vee, Publix, Wegmans, Costco by Sarah Mahoney

  Despite declining traffic and spending, most Americans say traditional grocery stores are still their preferred brand. "It's not a popularity contest," Michael Treboni, EVP of retail professional services at Nielsen, tells "Marketing Daily." "The highest familiarity does not always result in the leading score. Leading with quality and driving purchase consideration often pays off with positive brand equity." ...Read the whole story

• automotiveAcura Ranks Highest In Web Site Satisfactionby Karl Greenberg

  The kinds of vehicles that car shoppers want, and the age and income of the shopper, influence the online content they gravitate toward when they are shopping online, according to the new J.D. Power 2014 Manufacturer Website Evaluation Study. ...Read the whole story

• automotiveSafety Dropping Down Auto Consideration Listby Karl Greenberg

  With Chevrolet having ordered yet another rounds of recalls this month, one might expect that the news would have a strong and immediately adverse effect on consumer consideration of the brand. According to new data from YouGov, however, Americans who are worried about Chevrolet product safety are in the minority. ...Read the whole story

• hospitalityHoliday Inn Launches 'Journey to Extraordinary' Campaignby Tanya Gazdik

  A campaign from InterContinental Hotels Group's Holiday Inn celebrates the inspiring journeys of its many guests, by sharing their unique narratives through the brand's first digitally led, multimedia marketing approach. ...Read the whole story

Surfing isn't easy. It looks easy but it isn't. I've tried it. The board always turns sideways and hits you like George Foreman when a wave rolls in. Then you have to paddle out, which completely ...More