Monday, August 11, 2014
  • It's That Kind Of Thrill For Acura's TLX

    The campaign kicks off with an anthem spot. Shot at Acura's R&D center, the ad comprises a series of snapshot scenes showing Honda engineers, researchers and drivers building, testing, failing, rebuilding and retesting, and celebrating the TLX. ...Read the whole story

  • In Turnaround Try, Puma Taps Troublemakers

    A spokesperson tells "Marketing Daily" that the brand campaign brings "the values of determination, confidence, bravery and joy to the world of sport. 'Faster' is how Puma will challenge the rule breakers and ignite the trendsetters as an unstoppable force in the industry." ...Read the whole story

  • LG Brings Selfie To The Big Screen

    Using a cell phone is generally frowned upon in movie theaters, but as part of its overall marketing program to showcase its new G3 smartphone, LG is showing off the ease of snapping selfies in cinemas. ...Read the whole story

  • Under Armour Series Details Newton's Struggles, Victories

    Under Armour and GreenLight Media and Marketing have launched a documentary content series, "Huddle Up," detailing the trials and achievements of Carolina Panthers' starting quarterback Cam Newton as he prepares for the upcoming football season. ...Read the whole story

  • Legal Sea Foods Owner Rebukes 'Chain' Label

    Legal Sea Foods is going on the offensive, explaining in a series of TV spots why "chain" is a "four-letter word." In one spot, Legal Sea Foods President and CEO Roger Berkowitz says: "You can call me stupid, an egomaniac, even an [expletive deleted]. Just don't call me a chain." ...Read the whole story

  • Battered Lululemon Takes A Transitional Pose

    Looks like the upheaval at Lululemon may be working its way toward some of that yogi- serenity, with big-bucks founder Chip Wilson agreeing to sell half of his shares to Advent International, a private equity firm. ...Read the whole story

  • Quaker Teams With

    Quaker points out that teachers receiving funds from the program can choose to buy "nourishing breakfast foods and refueling snacks" for their students, as well as classroom supplies. ...Read the whole story

    An Open Letter To The Author Of An Open Letter To John Oliver

    In your attempted takedown of HBO's John Oliver for his very funny takedown of native advertising, you made a number of interesting points I feel compelled to challenge, on the grounds that they are self-serving horseshit. ...More

    • In The Dark About Social

      Dark social is the behavior that connects the entire purchasing journey today. Yet, most marketers are still in the dark about dark social. Just ask my father-in-law, the doctor. ...More