Monday, August 18, 2014
  • Twix Bites Launches 'Throwback Thursday' Campaign

    Twix reports that videos will be released each Thursday "as part of the naturally occurring #TBT dialogue," and promoted with a cross-platform digital campaign on the brand's social channels. ...Read the whole story

  • 'Tis The Season For Some Madden

    "'Madden' is the unofficial kickoff of football season," Dana Marineau, vice president of creative advertising for EA Sports, tells Marketing Daily. "It's the time when friends become frenemies." ...Read the whole story

  • Ford Takes Transit To Market With 'Farm Kings'

    Ford's 2014 Transit Commercial Van is down on the farm, doing the produce business at the farmer's market and serving as repair van. There is also a 2014 Ford F-150 in the deal. The automaker's vans -- both commercial and multipurpose -- aren't exactly Mustangs, but they seem to be galloping out of dealerships. ...Read the whole story

  • Kay Jewelers Partners with Sofia Vergara

    Kay Jewelers is partnering with Sofia Vergara. The actress has a large following of Hispanic consumers and was named one of the most talented and powerful women in Hispanic entertainment. The partnership was facilitated by Latin World Entertainment. ...Read the whole story

  • Amid Strong Sales, Nordstrom Launches Give-Back Brand

    The collection of well-priced classics includes washed denim under $100, comfy plaid shirts, and moto jackets, and the retailer will give 5% of net profits to organizations working to empower women and girls. Nordstrom has named Girls Inc. as its first beneficiary. ...Read the whole story

  • Audi Owns The Arena For Sold-Out Summit

    Soccer wins because it is also timed with the official opening of Manchester City's New York City franchise and its new office. Loren Angelo, director of marketing for Audi of America, talks futbol with "Marketing Daily." ...Read the whole story

    Ideate. Activate. Opiate.

    We at are all about authenticity. Authenticity and heroin. We are the disruptive serial entrepreneurs to first reach market with artisanal opiates (think: methadone on steroids, with a hint of fennel) merchandised through an empowered ...More