In what would become the world's third-largest quick-service restaurant company - and the largest with headquarters in tax-friendly Canada - Miami-based Burger King is talking merger with Oakville, Ontario-based Tim … Read the whole story
The first episode of "Fanta for the Funny," launched Aug. 15, pulled more than 270,000 views on CollegeHumor.com and YouTube in its first week, … Read the whole story
Peggy Ang, vice president of marketing communications for Samsung Electronics America, tells "Marketing Daily," "We're just going to have fun, and we're going to … Read the whole story
Themed "Dress Normal," the San Francisco-based retailer says the campaign is a brand rallying cry for individuality, kicking off early next month with such … Read the whole story
There's nothing like an eccentric mascot to help consumers remember a packaged good or home appliance brand. Most consumers -- depending on their generation … Read the whole story
A paid social media campaign from Deschutes Brewery promoted its flagship beer, Black Butte Porter, by promoting its unflagging fan, Jimmy Barr. The campaign … Read the whole story
May had been the best sales year to date, but marketing firm J.D. Power, with help from its LMC Automotive unit, predicts August new-vehicle … Read the whole story
Ethics are so twentieth century. This is now. Newspapers and magazines are gasping for life; who can afford the luxury of standing on principle? … Read the whole story
I do believe you can intelligently approach selling on Facebook and Twitter. The key is to use digital technology to ensure that the benefits … Read the whole story