The first episode of "Fanta for the Funny," launched Aug. 15, pulled more than 270,000 views on CollegeHumor.com and YouTube in its first week, … Read the whole story

Peggy Ang, vice president of marketing communications for Samsung Electronics America, tells "Marketing Daily," "We're just going to have fun, and we're going to … Read the whole story

Themed "Dress Normal," the San Francisco-based retailer says the campaign is a brand rallying cry for individuality, kicking off early next month with such … Read the whole story

There's nothing like an eccentric mascot to help consumers remember a packaged good or home appliance brand. Most consumers -- depending on their generation … Read the whole story

A paid social media campaign from Deschutes Brewery promoted its flagship beer, Black Butte Porter, by promoting its unflagging fan, Jimmy Barr. The campaign … Read the whole story

May had been the best sales year to date, but marketing firm J.D. Power, with help from its LMC Automotive unit, predicts August new-vehicle … Read the whole story