In what would become the world's third-largest quick-service restaurant company - and the largest with headquarters in tax-friendly Canada - Miami-based Burger King is talking merger with Oakville, Ontario-based Tim Hortons, which has more than 3,000 outlets in Canada and more than 600 in the U.S. "specializing in always fresh coffee, baked goods and homestyle lunches." ...
The first episode of "Fanta for the Funny," launched Aug. 15, pulled more than 270,000 views on CollegeHumor.com and YouTube in its first week, ... Read the whole story
Peggy Ang, vice president of marketing communications for Samsung Electronics America, tells "Marketing Daily," "We're just going to have fun, and we're going to ... Read the whole story
Themed "Dress Normal," the San Francisco-based retailer says the campaign is a brand rallying cry for individuality, kicking off early next month with such ... Read the whole story
There's nothing like an eccentric mascot to help consumers remember a packaged good or home appliance brand. Most consumers -- depending on their generation ... Read the whole story
A paid social media campaign from Deschutes Brewery promoted its flagship beer, Black Butte Porter, by promoting its unflagging fan, Jimmy Barr. The campaign ... Read the whole story
May had been the best sales year to date, but marketing firm J.D. Power, with help from its LMC Automotive unit, predicts August new-vehicle ... Read the whole story
Ethics are so twentieth century. This is now. Newspapers and magazines are gasping for life; who can afford the luxury of standing on principle? ... Read the whole story