Tuesday, August 26, 2014
  • Truth Campaign Says Fight, Don't Help, Big Tobacco

    Even though smoking rates have dropped from 23% to 9% since the 2000s, exhorting teens not to pick up the habit is a constant challenge. "Big tobacco spends $9 billion every year to find 1,200 replacement smokers every day. And they want these people to be young." ...Read the whole story

  • Lenovo's 'Tough Season' Is Back, And Bigger

    Having attracted 13.5 million views last year, Season Two of the mockumentary has been expanded to 13 total episodes (five more than last year), bonus behind-the-scenes videos and a companion show on the Onion News Network. ...Read the whole story

  • Toms Sells To Bain, Opens New York Store

    Toms Shoes has inked a new partnership with Bain Capital said to be worth $625 million. Founder Blake Mycoskie retains 50% ownership and says he plans to give away "at least half" of the profits from the deal to a fund for social entrepreneurship, and other causes. ...Read the whole story

  • Century 21 Partners With Cleaning Expert

    "With the home buying and selling process becoming more social, we're always on the hunt for relevant ways to connect and engage with this new generation of buyers and sellers - and videos are a great way to do that," Century 21 CMO Bev Thorne tells "Marketing Daily." ...Read the whole story

  • Experts Urge CPGs To Implement Digital Game Plan

    Digital's current 1% penetration of the overall U.S. CPG market will likely expand to 5% by 2018 (some categories could see penetration of 30% or more by 2018) and could grow to as much as 10% soon after what the researchers call a "1-5-10" scenario. ...Read the whole story

  • Connectivity Leadership Up For Grabs Among Carmakers

    A new study from MRY concludes that automakers have to do a better job of marketing their connectivity features, which are growing in importance as a purchase intent factor. ...Read the whole story

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