Marketing Daily
Tuesday, September 2, 2014
  • In Dollar Dust-Up, Marketing To Poor Gets New Focus

    As the economic recovery breathes new life into luxury marketing, it's easy to overlook shifting demographics among poorer consumers. Yet "the dollar channel continues ... Read the whole story

  • Hyundai Has New Recipe For NCAA Sponsorship

    Hyundai is returning for its fourth year as NCAA college football sponsor with an integrated campaign touting the brand's car lineup. The campaign -- ... Read the whole story

  • Fitbit Holds Lead Among Fitness Wearables

    "Fitbit has been around for the last seven, eight years. It's not an overnight success," Harry Wang, director of health and mobile research at ... Read the whole story

  • Subway Spoofs Fitness Crazes

    In the television spot launching on Labor Day, a young man tells his meal partner (they're eating at Subway) that he's currently doing "Crop ... Read the whole story

  • Nissan Brings Back Heisman House

    Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are six 45-second videos about 11 former Heisman winners living in the fictive house, ... Read the whole story

  • Aflac Ties Effort To College Football

    Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond ... Read the whole story

  • The Genius Glut

    Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or ... Read the whole story

  • Why Animals Are So Good At Telling Stories

    When it comes to discussing tough or otherwise boring topics, consumers are intensely attracted to the entertainment that animals proffer. Read the whole story