Top of The News
A new study adds some lean muscle mass to the theory that a low-carb diet is more effective that a low-fat diet for losing weight and reducing the risk of … Read the whole story
RETAILAs the economic recovery breathes new life into luxury marketing, it's easy to overlook shifting demographics among poorer consumers. Yet "the dollar channel continues … Read the whole story
AUTOMOTIVEHyundai is returning for its fourth year as NCAA college football sponsor with an integrated campaign touting the brand's car lineup. The campaign -- … Read the whole story
TECHNOLOGY"Fitbit has been around for the last seven, eight years. It's not an overnight success," Harry Wang, director of health and mobile research at … Read the whole story
RESTAURANTSIn the television spot launching on Labor Day, a young man tells his meal partner (they're eating at Subway) that he's currently doing "Crop … Read the whole story
AUTOMOTIVECentral to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are six 45-second videos about 11 former Heisman winners living in the fictive house, … Read the whole story
FINANCIAL SERVICESAflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond … Read the whole story
- COMMENTARY
Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or … Read the whole story
- COMMENTARY
When it comes to discussing tough or otherwise boring topics, consumers are intensely attracted to the entertainment that animals proffer. Read the whole story
