Tuesday, September 2, 2014
  • In Dollar Dust-Up, Marketing To Poor Gets New Focus

    As the economic recovery breathes new life into luxury marketing, it's easy to overlook shifting demographics among poorer consumers. Yet "the dollar channel continues to grow because it's so well aligned to the needs of the core, low-income shopper," says Mike Paglia, Kantar Media director of retail insights. ...Read the whole story

  • Hyundai Has New Recipe For NCAA Sponsorship

    Hyundai is returning for its fourth year as NCAA college football sponsor with an integrated campaign touting the brand's car lineup. The campaign -- comprising TV, print, radio, digital, and social media -- also brings in YouTube and social food network Tastemade, adding spice to an experiential component at each of the schools it sponsors. ...Read the whole story

  • Fitbit Holds Lead Among Fitness Wearables

    "Fitbit has been around for the last seven, eight years. It's not an overnight success," Harry Wang, director of health and mobile research at Parks, tells "Marketing Daily." "The consumer needs to be aware of what's out there. The timing was right for them." ...Read the whole story

  • Subway Spoofs Fitness Crazes

    In the television spot launching on Labor Day, a young man tells his meal partner (they're eating at Subway) that he's currently doing "Crop Fit," a hardcore fitness program "based on 19th Century farming practices." ...Read the whole story

  • Nissan Brings Back Heisman House

    Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are six 45-second videos about 11 former Heisman winners living in the fictive house, with humorous setups around age differences and various well-known player proclivities. ...Read the whole story

  • Aflac Ties Effort To College Football

    Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond Howard. In addition to the spot, Aflac also is partnering with Howard to launch an integrated marketing campaign. ...Read the whole story

    The Genius Glut

    Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or stuff yourself on so-called reality TV, if you are seeking cultural treasure ...More