There's mobile commerce technology and then there are consumer habits and behaviors. For the longest time, proponents of Near Field Communication (NFC) technology have been trying to bridge that gap. … Read the whole story
Leaving the phone call on the hook when mapping out mobile sales, marketing and CRM platforms is a huge mistake. Yes, a person is … Read the whole story
Sure, mobility lets us buy just about anything anytime, anywhere, with the tap of a phone button. Still, certain rhythms of mobile purchasing have … Read the whole story