Monday, February 23, 2004
  • CBS Cuts Deal To Track Product Mentions In Its Programming, Marks New Level Of Rigor

    CBS, a leader in the burgeoning practice of product placement with reality shows such as "Survivor" and sitcoms like "Everybody Loves Raymond," has struck a deal to begin tracking when, where, for how long and how prominently branded products and services pop up in its programming. The deal with fledgling iTVX, makes CBS the first major television network to use the Nielsen-like ratings, which monitor all product mentions in the network's programming, not just those that were proactively sold as an overt product placement. ...Read the whole story

  • Financial Focus: Comcast/Disney - The Sequel

    The war for the future of The Walt Disney Co. rages on, a week after the board rejected Comcast's hostile takeover bid. Barring a second bid by Comcast Corp., the next battle will be fought in the City of Brotherly Love. ...Read the whole story

  • Endless Vacation Experiences Endless Momentum, Pages, Circ. Rise Amid Travel Downturn

    In the wake of 9/11, travel magazines haven't exactly had the easiest time of things. Consumers previously inclined to idly flip through Cayman Islands pictorials turned their attention to the newsweeklies, resulting in precipitous newsstand declines for several of the category's biggest books. Endless Vacation, however, seems to have bucked the trend. Approaching its 20th year, the magazine ended 2002 up seven percent in ad pages and followed that with a 27 percent jump in 2003. ...Read the whole story

When Too Much Really Is Too Much

There used to be a Texas-style bar in Manhattan that had a huge sign out front that read: "Too much ain't enough!" When you are 25, too much sex, drugs, and rock 'n' roll probably ain't ...More