Thursday, August 19, 2004
  • Tony Jarvis Out As Research Chief At MediaCom

    Tony Jarvis, the influential and highly visible chief research officer of MediaCom US, is out as part of a staff reduction at the agency, MediaDailyNews has learned. Jarvis, a sometimes larger- than-life character on the typically staid media research scene, apparently was the senior-most victim yet of some agency belt-tightening following MediaCom's loss of Procter & Gamble's media planning assignment. ...Read the whole story

  • Men's Category Remains Healthy, Fit

    A look inside the latest Audit Bureau of Circulation numbers reveals that Men's Health, after 14 years, is thriving--and is, in fact, one of the more vibrant consumer magazines out there. Lost among the endless attention cast on babes and beer books like Maxim and FHM and old guard titles like Esquire and GQ, Men's Health--and to a lesser extent, Men's Fitness--have established a highly successful alternative segment within the men's category. ...Read the whole story

Beware The Perfect Storm

The perfect storm of media is coming. Buoyed by the recent economic surge, advertising spending is rising. Many news organizations are attributing their newfound profits to advertising growth. With the combination of the Athens 2004 Olympic ...More