• Cable Opens Upfront Planning Salvo, Claims Thursday Nights by Joe Mandese

    The cable TV industry today will launch the first significant salvo of the 2005-06 upfront planning season, releasing research designed to dispel perceptions that the major broadcast networks have made inroads with hits like ABC's "Desperate Housewives" and "Lost." Cable's upfront pitch comes at a crucial point in the upfront planning process, just days before top media planners and buyers are scheduled to meet in New Orleans for their annual conference, and a week before the syndication industry hosts Madison Avenue at its annual conference in New York. ...Read the whole story

  • ONDCP Guilty Verdicts Likely To Spur Billing Reform by David Kaplan

    Last week, a jury found former Ogilvy & Mather executives Shona Seifert and Thomas Early guilty of scheming to overbill the government's $1 billion Office of National Drug Control Policy account to cover a $3 million revenue shortfall on the business. ...Read the whole story

  • Ad Industry Still Spying Legislation, ARF Raises New Concerns by Wendy Davis

    At the time when many in the online world are breathing a sigh of relief concerning proposed anti-spyware legislation, some big ad industry players including the Advertising Research Foundation, the Network Advertising Initiative, and research company comScore, are raising new concerns. ...Read the whole story

  • Now That The Oscars Are Over, Women of America, Start Shopping by David Kaplan

    It's now Monday morning, and Hollywood's best and brightest are staggering home from the Vanity Fair Oscar party following the Academy Awards. ...Read the whole story

Follow MediaPost